Document Detail

Public support for restrictions on fast food company sponsorship of community events.
MedLine Citation:
PMID:  23017320     Owner:  NLM     Status:  MEDLINE    
This study investigated community attitudes to fast food companies' sponsorship of community events. The aim was to inform future efforts to introduce greater restrictions on these marketing activities to reduce child obesity. While previous research has focused on the sponsorship of sporting events, the present study included all community events and gauged public support for fast food company sponsorships in general as well as specific sponsorship activities such as securing event naming rights, advertising on event premises, and distributing free items to children in the form of food and redeemable vouchers. A large and diverse sample of Western Australian adults (n=2,005) responded to a community attitudes telephone survey that included questions relating to event sponsorship. Almost half of the respondents reported that the promotion of fast foods is inappropriate at community events, and only a third considered it appropriate at events where children are likely to be present. Around two-thirds agreed that promoting fast foods at such events sends contradictory messages to children and just a quarter of respondents considered it acceptable for free fast food to be distributed at events or for children to be rewarded for participation with fast food vouchers. The results suggest that efforts to reduce child obesity that involve restrictions on the sponsorship of community events by organisations promoting unhealthy foods may be supported by a substantial proportion of the population.
Simone Pettigrew; Melanie Pescud; Michael Rosenberg; Renee Ferguson; Stephen Houghton
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Asia Pacific journal of clinical nutrition     Volume:  21     ISSN:  0964-7058     ISO Abbreviation:  Asia Pac J Clin Nutr     Publication Date:  2012  
Date Detail:
Created Date:  2012-09-28     Completed Date:  2012-11-20     Revised Date:  2014-03-25    
Medline Journal Info:
Nlm Unique ID:  9440304     Medline TA:  Asia Pac J Clin Nutr     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  609-17     Citation Subset:  IM    
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MeSH Terms
Attitude to Health
Carbonated Beverages / adverse effects*,  economics
Child Psychology
Fast Foods / adverse effects*,  economics
Financial Support / ethics*
Food-Processing Industry / economics*,  ethics
Health Promotion / economics*,  ethics
Middle Aged
Obesity / economics,  prevention & control*
Public Policy* / economics
Public-Private Sector Partnerships / economics,  ethics
Western Australia
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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