Document Detail

Public awareness of the risks of drinking alcohol during pregnancy: the effects of a television campaign. Child Health Committee, Manitoba Medical Association.
MedLine Citation:
PMID:  8180919     Owner:  NLM     Status:  MEDLINE    
OBJECTIVE: To evaluate the impact of a television public awareness campaign on knowledge of the dangers of drinking alcohol during pregnancy.
DESIGN: A survey with five questions on alcohol and pregnancy and five health questions unrelated to alcohol was administered before and after the campaign.
PARTICIPANTS: Three thousand women aged 15-45 years.
INTERVENTION: A 30-second announcement with a message on alcohol and pregnancy was broadcast over ten weeks by five television stations in Manitoba.
RESULTS: More respondents after the campaign thought that alcohol consumption in pregnancy would put the baby at risk, and attributed this information to "television". There were no differences in the responses to the five health questions unrelated to alcohol.
CONCLUSIONS: An increase in awareness of the risks of drinking alcohol during pregnancy was observed after a mass media campaign.
O G Casiro; R S Stanwick; A Pelech; V Taylor
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Publication Detail:
Type:  Comparative Study; Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Canadian journal of public health = Revue canadienne de santé publique     Volume:  85     ISSN:  0008-4263     ISO Abbreviation:  Can J Public Health     Publication Date:    1994 Jan-Feb
Date Detail:
Created Date:  1994-06-16     Completed Date:  1994-06-16     Revised Date:  2013-06-05    
Medline Journal Info:
Nlm Unique ID:  0372714     Medline TA:  Can J Public Health     Country:  CANADA    
Other Details:
Languages:  eng     Pagination:  23-7     Citation Subset:  IM    
Department of Pediatrics, University of Manitoba.
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MeSH Terms
Alcohol Drinking*
Attitude to Health
Health Promotion*
Middle Aged
Pregnancy / psychology*
Public Opinion*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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