Document Detail

Promoting healthy eating and physical activity short-term effects of a mass media campaign.
MedLine Citation:
PMID:  17236742     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: Soaring obesity levels present a severe health risk in the United States, especially in low-income minority populations. INTERVENTION: High-frequency paid television and radio advertising, as well as bus and streetcar signage. SETTING/PARTICIPANTS: A mass media campaign in New Orleans to promote walking and fruit and vegetable consumption in a low-income, predominantly African-American urban population. Messages tailored with consideration of the African-American majority. DESIGN: Random-digit-dial telephone surveys using cross-sectional representative samples at baseline in 2004 and following the onset of the campaign in 2005. MEASURES: Survey items on campaign message recall; attitudes toward walking, snack food avoidance, and fruit and vegetable consumption; and behaviors related to fruit and vegetable consumption, snack food consumption, and utilitarian and leisure walking. RESULTS: From baseline, there were significant increases in message recall measures, positive attitudes toward fruit and vegetable consumption, and positive attitudes toward walking. Behaviors did not change significantly. In 2005, message recall measures were associated with positive levels of each of the outcome variables. CONCLUSIONS: Over 5 months, the media campaign appeared to have stimulated improvements in attitudes toward healthy diet and walking behaviors addressed by the campaign. These findings encourage the continuation of the media campaign, with future evaluation to consider whether the behavioral measures change.
Christopher E Beaudoin; Carolyn Fernandez; Jerry L Wall; Thomas A Farley
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't; Research Support, U.S. Gov't, P.H.S.     Date:  2007-01-22
Journal Detail:
Title:  American journal of preventive medicine     Volume:  32     ISSN:  0749-3797     ISO Abbreviation:  Am J Prev Med     Publication Date:  2007 Mar 
Date Detail:
Created Date:  2007-02-13     Completed Date:  2007-05-04     Revised Date:  2007-12-03    
Medline Journal Info:
Nlm Unique ID:  8704773     Medline TA:  Am J Prev Med     Country:  Netherlands    
Other Details:
Languages:  eng     Pagination:  217-23     Citation Subset:  IM    
Department of Community Health Sciences, Tulane University School of Public Health and Tropical Medicine, New Orleans, Louisiana 70112, USA.
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MeSH Terms
African Americans / education
Cross-Sectional Studies
Focus Groups
Health Care Surveys
Health Knowledge, Attitudes, Practice*
Health Promotion / methods*
Mass Media*
Middle Aged
Social Marketing*
Time Factors
Grant Support
03135//PHS HHS

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