| Promoting alcohol abstinence among pregnant women: potential social change strategies. | |
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MedLine Citation:
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PMID: 17182461 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single case of FASD range often above one million dollars. The primary strategy for prevention currently centers on no alcohol consumption during pregnancy. However, a sizeable number of North American women currently drink during pregnancy. A literature review examined the behavior of maternal alcohol consumption in order to understand the rationale associated with drinking. Generally, it appears that pregnant women differ by their alcohol consumption habits and their reasons to drink. In an attempt to eliminate FASD, we review a number of educational, legal, and community-based programs that have been used to promote abstinence and examine where they have been successful. Unfortunately, social marketing strategies have received less attention. Several potential applications of social marketing directed to drinking-during- pregnancy campaigns are suggested, and possible contributions to the overall effort are explained. |
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Authors:
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Sameer Deshpande; Michael Basil; Lynn Basford; Karran Thorpe; Noella Piquette-Tomei; Judith Droessler; Kelly Cardwell; Robert J Williams; Alexandre Bureau |
Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't; Review |
Journal Detail:
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Title: Health marketing quarterly Volume: 23 ISSN: 0735-9683 ISO Abbreviation: Health Mark Q Publication Date: 2005 |
Date Detail:
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Created Date: 2006-12-21 Completed Date: 2007-03-29 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8306485 Medline TA: Health Mark Q Country: United States |
Other Details:
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Languages: eng Pagination: 45-67 Citation Subset: H |
Affiliation:
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Faculty of Management, University of Lethbridge, 4401 University Drive, Lethbridge, Canada. sameer.deshpande@uleth.ca |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adult Alcohol Drinking / prevention & control*, psychology Female Fetal Alcohol Syndrome / prevention & control* Humans Pregnancy Pregnant Women / psychology* Social Change* Social Marketing* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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