Document Detail

Promoting alcohol abstinence among pregnant women: potential social change strategies.
MedLine Citation:
PMID:  17182461     Owner:  NLM     Status:  MEDLINE    
Fetal Alcohol Syndrome Disorder (FASD) is one of the most preventable sources of developmental abnormalities, and has a singular cause-alcohol consumption during pregnancy. Estimates for the costs of treatment of a single case of FASD range often above one million dollars. The primary strategy for prevention currently centers on no alcohol consumption during pregnancy. However, a sizeable number of North American women currently drink during pregnancy. A literature review examined the behavior of maternal alcohol consumption in order to understand the rationale associated with drinking. Generally, it appears that pregnant women differ by their alcohol consumption habits and their reasons to drink. In an attempt to eliminate FASD, we review a number of educational, legal, and community-based programs that have been used to promote abstinence and examine where they have been successful. Unfortunately, social marketing strategies have received less attention. Several potential applications of social marketing directed to drinking-during- pregnancy campaigns are suggested, and possible contributions to the overall effort are explained.
Sameer Deshpande; Michael Basil; Lynn Basford; Karran Thorpe; Noella Piquette-Tomei; Judith Droessler; Kelly Cardwell; Robert J Williams; Alexandre Bureau
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't; Review    
Journal Detail:
Title:  Health marketing quarterly     Volume:  23     ISSN:  0735-9683     ISO Abbreviation:  Health Mark Q     Publication Date:  2005  
Date Detail:
Created Date:  2006-12-21     Completed Date:  2007-03-29     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8306485     Medline TA:  Health Mark Q     Country:  United States    
Other Details:
Languages:  eng     Pagination:  45-67     Citation Subset:  H    
Faculty of Management, University of Lethbridge, 4401 University Drive, Lethbridge, Canada.
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MeSH Terms
Alcohol Drinking / prevention & control*,  psychology
Fetal Alcohol Syndrome / prevention & control*
Pregnant Women / psychology*
Social Change*
Social Marketing*

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