Document Detail

Promoting healthy choices in non-chain restaurants: effects of a simple cue to customers.
MedLine Citation:
PMID:  23048009     Owner:  NLM     Status:  MEDLINE    
This study tested a novel intervention to influence restaurant customer ordering behavior, with measurements at baseline and 3, 6, and 12 months postintervention in four owner-operated restaurants in the Midwest. A sample of 141 to 370 customers was surveyed at each time point. The response rate was 70% to 84% with 59% women, 98% White, and a mean age of 53 years. Table signs listed changes customers might consider, for example, asking for meat broiled instead of fried or requesting smaller portions. Customer surveys measured program reach and effectiveness. Owner interviews measured perceptions of program burden and customer response. Order slips were analyzed for evidence of changes in ordering. Window signs were noticed by 40%, 48%, and 45% of customers at each follow-up, respectively. Table signs were noticed by 67%, 71%, and 69% of customers, respectively. Of those, 34% at each time point stated that the signs influenced their order. Examples of how orders were influenced were elicited. Order slip data not only did not show significant changes but was also found to be an inadequate measure for the intervention. Owners reported no concerns or complaints. This intervention resulted in small but positive behavior changes among a portion of customers. Because of its simplicity and acceptability, it has great potential for dissemination.
Faryle K Nothwehr; Linda Snetselaar; Jeffrey Dawson; Ulrike Schultz
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Publication Detail:
Type:  Journal Article; Research Support, N.I.H., Extramural     Date:  2012-10-09
Journal Detail:
Title:  Health promotion practice     Volume:  14     ISSN:  1524-8399     ISO Abbreviation:  Health Promot Pract     Publication Date:  2013 Jan 
Date Detail:
Created Date:  2013-01-08     Completed Date:  2013-06-28     Revised Date:  2014-11-13    
Medline Journal Info:
Nlm Unique ID:  100890609     Medline TA:  Health Promot Pract     Country:  United States    
Other Details:
Languages:  eng     Pagination:  132-8     Citation Subset:  IM    
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MeSH Terms
Data Collection
Food Preferences / psychology*
Health Behavior*
Health Promotion / methods*
Interviews as Topic
Middle Aged
Grant Support

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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