| Pricing and performance in health maintenance organizations: a strategic management perspective. | |
| | |
MedLine Citation:
|
PMID: 10303399 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
|
Innovative, consumer-oriented pricing strategies have contributed to the impressive growth of health maintenance organizations (HMOs). In a national study of HMO marketing directors, the relationships between strategic management style and (1) the relative importance of pricing in competitive marketing strategy, (2) the effectiveness of price strategy planning, and (3) financial performance are examined. The findings indicate that HMOs practicing effective price planning also perform well on an overall basis. Insight into the content and substance of HMO pricing strategies is also provided. |
| | |
Authors:
|
J S Conant; M P Mokwa; J J Burnett |
Related Documents
:
|
10312209 - A personal formula for motivation. 10284879 - Reduce costs and generate revenue with telecommunications. 10269809 - Managing internal entrepreneurs. 2031949 - Coaching for success and improved performance. 2373969 - Evaluation of healthcare software from a usability perspective. 10313369 - Crisis management. putting out forest fires. 8194149 - Acalypha indica induced haemolysis in g6pd deficiency. 3453979 - Spontaneous dislocation of the radial head in cerebral palsy. 1030719 - Management of fifth metatarsal head lesions by biplane osteotomy. |
Publication Detail:
|
Type: Journal Article |
Journal Detail:
|
Title: Journal of health care marketing Volume: 9 ISSN: 0737-3252 ISO Abbreviation: J Health Care Mark Publication Date: 1989 Mar |
Date Detail:
|
Created Date: 1989-05-31 Completed Date: 1989-05-31 Revised Date: 2000-12-18 |
Medline Journal Info:
|
Nlm Unique ID: 9875249 Medline TA: J Health Care Mark Country: UNITED STATES |
Other Details:
|
Languages: eng Pagination: 25-36 Citation Subset: H |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
Cross-Sectional Studies Economic Competition Health Maintenance Organizations / economics* Marketing of Health Services / statistics & numerical data* Models, Theoretical Planning Techniques Questionnaires Rate Setting and Review* United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Hospital marketing: strategy reassessment in a declining market.
Next Document: A comparative study of current Medicaid prescription reimbursement (MAC/EAC) (maximum allowable cost...