Document Detail


Portrayals of food practices and exercise behavior in popular American films.
MedLine Citation:
PMID:  15745653     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
OBJECTIVE: To describe depictions of food, alcohol, and exercise and sport in popular films.
DESIGN: Content analysis of the 10 top-grossing films each year from 1991 to 2000 (N = 100 films).
ANALYSIS: Coding reliabilities were assessed with Cohen's kappa. Research questions were addressed with basic descriptive statistics. Associations among variables were examined through a cross-tabulation procedure that corrects for the clustering of exercise and food depictions within movies.
RESULTS: Food and drink appeared regularly in the films analyzed, typically as a background element or prop. On average, food appeared on the screen once every 4.2 minutes. The foods shown were most likely to be fats, oils, and sweets; fruits, vegetables, and dairy products were rarely seen. More than 20% of the food items shown were alcoholic beverages, which were nearly 2 times more likely to be ingested as nonalcohol food items. Planned exercise and sports appeared at a rate of about 2 incidents per hour. These activities rarely received explicit evaluation by characters.
CONCLUSIONS AND IMPLICATION: Films frequently portray foods and exercise. These depictions have the potential to cultivate beliefs about normative eating and exercise behavior, suggesting a need for public health professionals to encourage the media to offer healthier images.
Authors:
Robert A Bell; Charles R Berger; Diana Cassady; Marilyn S Townsend
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of nutrition education and behavior     Volume:  37     ISSN:  1499-4046     ISO Abbreviation:  J Nutr Educ Behav     Publication Date:    2005 Jan-Feb
Date Detail:
Created Date:  2005-03-04     Completed Date:  2005-04-05     Revised Date:  2012-09-10    
Medline Journal Info:
Nlm Unique ID:  101132622     Medline TA:  J Nutr Educ Behav     Country:  Canada    
Other Details:
Languages:  eng     Pagination:  27-32     Citation Subset:  IM    
Affiliation:
Department of Communication, University of California, Davis, CA 95616, USA. rabell@ucdavis.edu
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MeSH Terms
Descriptor/Qualifier:
Alcohol Drinking
Exercise* / psychology
Food Habits* / psychology
Health Promotion
Humans
Mass Media
Motion Pictures as Topic / statistics & numerical data*,  trends
Sports

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