| The portrayal of complementary and alternative medicine in mass print magazines since 1980. | |
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MedLine Citation:
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PMID: 20064019 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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OBJECTIVES: The objectives of this study were to examine and describe the portrayal of complementary and alternative medicine (CAM) in mass print media magazines. DESIGN: The sample included all 37 articles found in magazines with circulation rates of greater than 1 million published in the United States and Canada from 1980 to 2005. The analysis was quantitative and qualitative and included investigation of both manifest and latent magazine story messages. RESULTS: Manifest analysis noted that CAM was largely represented as a treatment for a patient with a medically diagnosed illness or specific symptoms. Discussions used biomedical terms such as patient rather than consumer and disease rather than wellness. LATENT analysis revealed three themes: (1) CAMs were described as good but not good enough; (2) individualism and consumerism were venerated; and (3) questions of costs were raised in the context of confusion and ambivalence. |
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Authors:
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Juanne Clarke; Amy Romagnoli; Cristal Sargent; Gudrun van Amerom |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Journal of alternative and complementary medicine (New York, N.Y.) Volume: 16 ISSN: 1557-7708 ISO Abbreviation: J Altern Complement Med Publication Date: 2010 Jan |
Date Detail:
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Created Date: 2010-01-28 Completed Date: 2010-06-01 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9508124 Medline TA: J Altern Complement Med Country: United States |
Other Details:
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Languages: eng Pagination: 125-30 Citation Subset: IM |
Affiliation:
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Department of Sociology, Wilfrid Laurier University, Waterloo, Ontario, Canada. jclarke@wlu.ca |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Attitude to Health* Bibliometrics* Canada Communication* Complementary Therapies* / economics, statistics & numerical data Humans Mass Media* Periodicals as Topic* Terminology as Topic United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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