| Point-of-sale marketing of tobacco products: taking advantage of the socially disadvantaged? | |
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MedLine Citation:
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PMID: 19395844 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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With increasing regulation of tobacco industry marketing practices, point-of-sale advertising has become an important channel for promoting tobacco products. One hundred and ten convenience stores in Oklahoma County were surveyed for tobacco-related advertising. There were significantly more point-of-sale tobacco advertisements in low-income and minority neighborhoods than in better educated, higher-income, predominantly White neighborhoods. Storeowners or managers were also interviewed to determine who has decision-making power regarding store signage and placement, and to elicit perceptions of industry tactics. Contracts with tobacco companies leave storeowners with little or no control over promotion of tobacco products within their store, and many are unaware of the implications of the tobacco industry point-of-sale practices. Local ordinances that regulated outdoor signage reduced outdoor tobacco advertisements, as well as tobacco signage and promotions within the store. Policy change, rather than education targeting storeowners, is recommended as the most effective strategy for reducing point-of-sale tobacco advertising. |
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Authors:
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Robert John; Marshall K Cheney; M Raihan Azad |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Journal of health care for the poor and underserved Volume: 20 ISSN: 1049-2089 ISO Abbreviation: J Health Care Poor Underserved Publication Date: 2009 May |
Date Detail:
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Created Date: 2009-04-27 Completed Date: 2009-06-30 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9103800 Medline TA: J Health Care Poor Underserved Country: United States |
Other Details:
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Languages: eng Pagination: 489-506 Citation Subset: IM |
Affiliation:
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University of Oklahoma, Health Promotion Sciences, University of Oklahoma Health Sciences Center, 801 NE 13th St., Rm. 369A, Oklahoma City, OK 73190, USA. robert-john@ouhsc.edu |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic* Commerce Data Collection Humans Oklahoma Social Class Tobacco Industry* Vulnerable Populations* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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