| Point-of-purchase nutrition information influences food-purchasing behaviors of college students: a pilot study. | |
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MedLine Citation:
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PMID: 20656098 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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The goal of point-of-purchase (POP) nutrition information is to help consumers make informed, healthful choices. Despite limited evaluation, these population-based approaches are being advocated to replace traditional, more expensive, individual behavior-change strategies. Few studies have examined the effect of POP information on buying patterns of college students, a group with high obesity rates and poor eating habits. This quasi-experimental pilot project sought to determine whether the "Eat Smart" POP program affected food-purchasing habits of multiethnic college students shopping at an on-campus convenience store. Baseline sales data of foods in the cereal, soup, cracker, and bread categories were collected for 6 weeks during Fall 2008. After Winter break, a few food items within each of these food categories were labeled as healthful using a "Fuel Your Life" shelf tag, and sales data were then collected for 5 weeks. In each of the four food categories, nontagged foods were available at the identical price as tagged items. Following intervention, there were increased sales of tagged items (measured as a percentage of total sales) in the cereal, soup, and cracker categories, while sales of bread decreased. Although none of these changes were statistically significant, the intervention resulted in a 3.6%+/-1.6% (P=0.082) increase in the percentage of sales from tagged items. Thus, providing POP nutrition information in a college campus convenience store may promote healthful food choices. A longer study examining the effect of POP on sales of items in other food categories is warranted. |
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Authors:
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Marjorie R Freedman; Rachel Connors |
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Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Journal of the American Dietetic Association Volume: 110 ISSN: 1878-3570 ISO Abbreviation: J Am Diet Assoc Publication Date: 2010 Aug |
Date Detail:
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Created Date: 2010-07-26 Completed Date: 2010-08-19 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 7503061 Medline TA: J Am Diet Assoc Country: United States |
Other Details:
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Languages: eng Pagination: 1222-6 Citation Subset: AIM; IM |
Copyright Information:
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2010 American Dietetic Association. Published by Elsevier Inc. All rights reserved. |
Affiliation:
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Department of Nutrition, Food Science, and Packaging, San José State University, One Washington Square, San José, CA 95192-0058, USA. marjorie.freedman@sjsu.edu |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Choice Behavior* Consumer Participation Female Food Preferences / psychology Health Behavior* Health Knowledge, Attitudes, Practice Humans Male Nutritional Sciences / education* Pilot Projects Students / psychology* Young Adult |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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