Document Detail

Point-of-purchase nutrition information influences food-purchasing behaviors of college students: a pilot study.
MedLine Citation:
PMID:  20656098     Owner:  NLM     Status:  MEDLINE    
The goal of point-of-purchase (POP) nutrition information is to help consumers make informed, healthful choices. Despite limited evaluation, these population-based approaches are being advocated to replace traditional, more expensive, individual behavior-change strategies. Few studies have examined the effect of POP information on buying patterns of college students, a group with high obesity rates and poor eating habits. This quasi-experimental pilot project sought to determine whether the "Eat Smart" POP program affected food-purchasing habits of multiethnic college students shopping at an on-campus convenience store. Baseline sales data of foods in the cereal, soup, cracker, and bread categories were collected for 6 weeks during Fall 2008. After Winter break, a few food items within each of these food categories were labeled as healthful using a "Fuel Your Life" shelf tag, and sales data were then collected for 5 weeks. In each of the four food categories, nontagged foods were available at the identical price as tagged items. Following intervention, there were increased sales of tagged items (measured as a percentage of total sales) in the cereal, soup, and cracker categories, while sales of bread decreased. Although none of these changes were statistically significant, the intervention resulted in a 3.6%+/-1.6% (P=0.082) increase in the percentage of sales from tagged items. Thus, providing POP nutrition information in a college campus convenience store may promote healthful food choices. A longer study examining the effect of POP on sales of items in other food categories is warranted.
Marjorie R Freedman; Rachel Connors
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Journal of the American Dietetic Association     Volume:  110     ISSN:  1878-3570     ISO Abbreviation:  J Am Diet Assoc     Publication Date:  2010 Aug 
Date Detail:
Created Date:  2010-07-26     Completed Date:  2010-08-19     Revised Date:  2014-01-10    
Medline Journal Info:
Nlm Unique ID:  7503061     Medline TA:  J Am Diet Assoc     Country:  United States    
Other Details:
Languages:  eng     Pagination:  1222-6     Citation Subset:  AIM; IM    
Copyright Information:
2010 American Dietetic Association. Published by Elsevier Inc. All rights reserved.
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MeSH Terms
Choice Behavior*
Consumer Participation
Food Preferences / psychology
Health Behavior*
Health Knowledge, Attitudes, Practice
Nutritional Sciences / education*
Pilot Projects
Students / psychology*
Young Adult
Republished in:
J Am Diet Assoc. 2011 May;111(5 Suppl):S42-6   [PMID:  21515134 ]

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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