Document Detail


Parental awareness and attitudes of food marketing to children: a community attitudes survey of parents in New South Wales, Australia.
MedLine Citation:
PMID:  19702609     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
AIM: To determine parents' attitudes and awareness of food marketing to children. METHOD: Computer-assisted telephone interviews of a random sample of 400 parents of children aged 5-17 years and who were the main grocery buyers for that household, living in NSW, Australia. The main outcome measures included parental awareness and attitudes relating to food marketing to children, the perceived role of government versus industry in food marketing regulation and children's food purchasing requests as a result of exposure to food marketing. RESULTS: The majority of parents were concerned about food marketing to children, with the highest level of concern registered for the positioning of food at supermarket checkouts (83% of parents concerned). Parental awareness of certain non-broadcast media food marketing (e.g. print, radio and premium offers) to children was low. The majority of parents (91%) did not trust the industry to protect children from food marketing. Most parents (81%) believed that the government should restrict the use of non-broadcast media marketing of unhealthy food to children. Parents of younger children were more likely to report that their child asked for advertised food products, compared with parents of adolescents (65% and 48% respectively, P < 0.0001). CONCLUSIONS: Reductions in point of sale food promotions would be welcomed by parents. Raising community awareness of the non-broadcast media channels used to market food to children is important as part of building family and policy efforts to limit exposure to this otherwise relatively unregulated media environment.
Authors:
Bridget Kelly; Kathy Chapman; Louise L Hardy; Lesley King; Louise Farrell
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Publication Detail:
Type:  Journal Article     Date:  2009-08-21
Journal Detail:
Title:  Journal of paediatrics and child health     Volume:  45     ISSN:  1440-1754     ISO Abbreviation:  J Paediatr Child Health     Publication Date:  2009 Sep 
Date Detail:
Created Date:  2009-09-18     Completed Date:  2010-01-06     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9005421     Medline TA:  J Paediatr Child Health     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  493-7     Citation Subset:  IM    
Affiliation:
Cancer Council New South Wales, Physical Activity, Nutrition and Obesity Research Group, School of Public Health, University of Sydney, Sydney, New South Wales, Australia. bridgetk@nswcc.org.au
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MeSH Terms
Descriptor/Qualifier:
Adolescent
Attitude*
Awareness*
Child
Child, Preschool
Food Industry*
Humans
Interviews as Topic
Marketing / legislation & jurisprudence,  methods*
New South Wales
Parents / psychology*
Persuasive Communication

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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