Document Detail

Online social networking for HIV education and prevention: a mixed-methods analysis.
MedLine Citation:
PMID:  23324979     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: The purpose of this study is to use mixed (qualitative/quantitative) methods to determine (1) the feasibility and acceptability of using online social networking to facilitate HIV-related discussions and (2) the relationship between HIV-related online discussions and requests for a home-based HIV testing kit among men who have sex with men.
METHODS: Participants, primarily African American and Latino, were invited to join a "secret" group on the social networking Web site, Facebook. Peer leaders, trained in HIV prevention, posted HIV-related content. Participants were not obligated to respond to discussions or remain within the group. Participant public group conversations were qualitatively and thematically analyzed. Quantitative methods tested associations between qualitative data, participants' demographic information, and likelihood of requesting a home-based HIV testing kit.
RESULTS: Latino and African American participants (n = 57) voluntarily used Facebook to discuss the following HIV-related topics (n = 485 conversations): prevention and testing, knowledge, stigma, and advocacy. Older participants more frequently discussed prevention and testing, stigma, and advocacy, although younger participants more frequently discussed HIV knowledge-related conversations. As the study progressed, the proportion of messages related to prevention and testing and HIV stigma increased. Multivariate analysis showed that participants posting about HIV prevention and testing (compared with those who did not) were significantly more likely to request an HIV testing kit (odds ratio, 11.14; P = 0.001).
CONCLUSIONS: Facebook can serve as an innovative forum to increase both HIV prevention discussions and HIV testing requests among at-risk groups.
Sean D Young; Devan Jaganath
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Publication Detail:
Type:  Evaluation Studies; Journal Article; Research Support, N.I.H., Extramural    
Journal Detail:
Title:  Sexually transmitted diseases     Volume:  40     ISSN:  1537-4521     ISO Abbreviation:  Sex Transm Dis     Publication Date:  2013 Feb 
Date Detail:
Created Date:  2013-01-17     Completed Date:  2013-07-09     Revised Date:  2014-04-08    
Medline Journal Info:
Nlm Unique ID:  7705941     Medline TA:  Sex Transm Dis     Country:  United States    
Other Details:
Languages:  eng     Pagination:  162-7     Citation Subset:  IM    
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MeSH Terms
African Americans / statistics & numerical data
Feasibility Studies
HIV Infections / epidemiology,  prevention & control*
Health Education / organization & administration*
Health Knowledge, Attitudes, Practice
Health Promotion / organization & administration*
Hispanic Americans / statistics & numerical data
Homosexuality, Male / statistics & numerical data*
Patient Acceptance of Health Care / statistics & numerical data*
Peer Group
Social Networking*
Social Stigma*
Grant Support

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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