Document Detail

Odor intensity and color lightness are correlated sensory dimensions.
MedLine Citation:
PMID:  9100340     Owner:  NLM     Status:  MEDLINE    
We previously found that untrained subjects make nonrandom color matches to odors and that the color matches are stable over time (Gilbert, Martin, & Kemp, 1996). Here we investigate further aspects of the cross-modal associations between vision and olfaction: whether perceptual dimensions of odor vary systemically with those of vision. Subjects matched Munsell color chips to five odors presented at three concentrations; they also rated odor intensity. Significant negative correlations between Munsell value and perceived odor intensity were found for three odors. The results suggest that stronger odors were associated with darker colors. The cross-modal relationship between vision and olfaction appears to be dimensional: Color lightness varies inversely with perceived odor intensity. This finding parallels the dimensional relations found between other modalities (e.g., lightness varies with loudness).
S E Kemp; A N Gilbert
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  The American journal of psychology     Volume:  110     ISSN:  0002-9556     ISO Abbreviation:  Am J Psychol     Publication Date:  1997  
Date Detail:
Created Date:  1997-05-21     Completed Date:  1997-05-21     Revised Date:  2004-11-17    
Medline Journal Info:
Nlm Unique ID:  0370513     Medline TA:  Am J Psychol     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  35-46     Citation Subset:  IM    
Givaudan-Roure Fragrances, Teaneck, NJ, USA.
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MeSH Terms
Association Learning
Color Perception*
Sensory Thresholds

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