Document Detail


Observations of marketing on food packaging targeted to youth in retail food stores.
MedLine Citation:
PMID:  21566563     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
There is growing evidence that exposure to food marketing influences dietary preferences among youth. Few studies exploring this association, however, have focused on the retail food store environment where families negotiate the influence of food and beverage marketing on purchasing practices. Consequently, we sought to examine: (i) the extent to which foods marketed on the internet and television to youth are also available and marketed in retail food stores, and (ii) whether differences exist in the marketing practices across store types and by neighborhood racial composition. In 2008, a cross-sectional survey of 118 food stores was conducted in four Midwestern cities in the United States. Results showed that 82% of stores assessed carried items commonly marketed to youth via television or the internet. The items most likely to have some type of marketing technique were noncarbonated drinks (97.7%), fruit and cereal bars (76.9%), and soda (62.2%). Grocery stores were significantly more likely than convenience stores to have marketing for breads and pastries (34.6% vs. 17.9%), breakfast cereals (52.0% vs. 22.9%), cookies and crackers (54.2% vs. 25.3%), dairy (70.8% vs. 42.7%), and ice cream (23.8% vs. 9.8%). Stores located in black neighborhoods were significantly more likely to have marketing, in comparison to white neighborhoods, for breads and pastries (35.7% vs. 17.1%), breakfast cereals (44.4% vs. 25.0%), and cookies and crackers (48.1% vs. 26.3%). Our results highlight the importance of examining food marketing techniques in the retail food store environment, where visual cues from television and the internet may be reinforced.
Authors:
Diana S Grigsby-Toussaint; Imelda K Moise; Sarah D Geiger
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Publication Detail:
Type:  Comparative Study; Journal Article; Research Support, Non-U.S. Gov't     Date:  2011-05-12
Journal Detail:
Title:  Obesity (Silver Spring, Md.)     Volume:  19     ISSN:  1930-739X     ISO Abbreviation:  Obesity (Silver Spring)     Publication Date:  2011 Sep 
Date Detail:
Created Date:  2011-08-29     Completed Date:  2012-05-07     Revised Date:  2012-08-13    
Medline Journal Info:
Nlm Unique ID:  101264860     Medline TA:  Obesity (Silver Spring)     Country:  United States    
Other Details:
Languages:  eng     Pagination:  1898-900     Citation Subset:  IM    
Affiliation:
Department of Kinesiology and Community Health, University of Illinois at Urbana-Champaign, Champaign, Illinois, USA. dgrigs1@illinois.edu
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MeSH Terms
Descriptor/Qualifier:
Adolescent
Beverages / adverse effects,  economics
Fast Foods / adverse effects,  economics
Female
Food / adverse effects,  economics*
Food Packaging*
Food Preferences / ethnology
Humans
Illinois
Internet
Male
Marketing / methods*
Obesity / ethnology,  prevention & control
Residence Characteristics
Television

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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