| Nurses as image emissaries: are role conflicts impinging on a potential asset for an internal marketing strategy? | |
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MedLine Citation:
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PMID: 10266250 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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This article addresses role conflict and image problems nurses have with role partners. If these problems were corrected, nurses could be valuable assets in a "team selling" effort to help hospitals build their images. This research integrates sales management concepts and cites literature alluding to sales management research on identical problems. |
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Authors:
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J C Hafer; C Joiner |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of health care marketing Volume: 4 ISSN: 0737-3252 ISO Abbreviation: J Health Care Mark Publication Date: 1984 |
Date Detail:
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Created Date: 1984-06-21 Completed Date: 1984-06-21 Revised Date: 2004-11-17 |
Medline Journal Info:
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Nlm Unique ID: 9875249 Medline TA: J Health Care Mark Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 25-35 Citation Subset: H |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Analysis of Variance Humans Interprofessional Relations Marketing of Health Services* Nebraska Nursing Staff, Hospital / psychology* Role Self Concept |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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