| A Novel Recruitment Message to Increase Enrollment Into a Smoking Cessation Treatment Program: Preliminary Results From a Randomized Trial. | |
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MedLine Citation:
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PMID: 21667366 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
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Most smokers do not utilize approved interventions for nicotine dependence, reducing the probability of cessation. Smoking cessation programs typically use recruitment messages emphasizing the health threats of smoking. Augmenting this threat message by describing the genetic aspects of nicotine addiction may enhance enrollment into a cessation program. During telephone recruitment, 125 treatment-seeking smokers were randomized to receive by phone either a standard threat message or a threat plus genetic prime message and were offered open-label varenicline and counseling. There was a greater rate of enrollment into the cessation program for the threat plus genetic prime participants (51.7%) versus the threat-only participants (37.7%; p = .03). Smokers who self-identified from racial/ethnic minority groups were less likely to enroll in the cessation program (p = .01) versus smokers who self-identified as Caucasian. These preliminary data suggest that a simple, affordable, and transportable communication approach enhances enrollment of smokers into a smoking cessation program. A larger clinical trial to evaluate a genetic prime message for improving recruitment into smoking cessation programs is warranted. |
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Authors:
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Robert A Schnoll; Joseph Cappella; Caryn Lerman; Angela Pinto; Freda Patterson; E Paul Wileyto; Cabral Bigman; Frank Leone |
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Publication Detail:
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Type: JOURNAL ARTICLE Date: 2011-6-10 |
Journal Detail:
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Title: Health communication Volume: - ISSN: 1532-7027 ISO Abbreviation: - Publication Date: 2011 Jun |
Date Detail:
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Created Date: 2011-6-13 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8908762 Medline TA: Health Commun Country: - |
Other Details:
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Languages: ENG Pagination: 1-8 Citation Subset: - |
Affiliation:
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Department of Psychiatry, University of Pennsylvania. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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