| Nonprofits: check your attention to customers. | |
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MedLine Citation:
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PMID: 10255530 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Nonprofit organizations chronically face financial difficulties. Now the situation has worsened because they are being squeezed between the uncertain economic climate and cutbacks in government support. While the managers of these institutions may think that they have already tried everything possible, more than ever they must be innovative in developing additional funding sources. As Mr. Andreasen argues, most nonprofits have failed to exploit marketing techniques which can build support from users or customers that leads to improved cash flow. The author contends that managers of nonprofit organizations focus too closely on their products or services; he admonishes them to give more attention to the needs and wants of their consumers. |
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Authors:
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A R Andreasen |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Harvard business review Volume: 60 ISSN: 0017-8012 ISO Abbreviation: Harv Bus Rev Publication Date: 1982 May-Jun |
Date Detail:
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Created Date: 1982-07-22 Completed Date: 1982-07-22 Revised Date: 2004-11-17 |
Medline Journal Info:
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Nlm Unique ID: 9875796 Medline TA: Harv Bus Rev Country: UNITED STATES |
Other Details:
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Languages: eng Pagination: 105-10 Citation Subset: H |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Consumer Satisfaction Humans Marketing of Health Services* Organizations, Nonprofit / economics* United States |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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