Document Detail

New directions in the use of virtual reality for food shopping: marketing and education perspectives.
MedLine Citation:
PMID:  21527099     Owner:  NLM     Status:  MEDLINE    
Virtual reality is used in marketing research to shape food selection and purchase decisions. Could it be used to counteract the marketing of less-nutritious foods and teach healthier food selection? This article presents interviews with Raymond Burke, Ph.D., of Indiana University Bloomington, and Rachel Jones, M.P.H., of the University of Utah College of Health. Topics covered include new marketing research technologies, including virtual reality simulations; retailing and shopper behavior; and the use of virtual grocery stores to help students explore quality of diet and food/nutrient relationships. The interviewees discuss how the technologies they have developed fit into research and behavior change related to obesity and diabetes.
Barb Ruppert
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Publication Detail:
Type:  Interview     Date:  2011-03-01
Journal Detail:
Title:  Journal of diabetes science and technology     Volume:  5     ISSN:  1932-2968     ISO Abbreviation:  J Diabetes Sci Technol     Publication Date:  2011 Mar 
Date Detail:
Created Date:  2011-04-29     Completed Date:  2011-11-29     Revised Date:  2011-12-05    
Medline Journal Info:
Nlm Unique ID:  101306166     Medline TA:  J Diabetes Sci Technol     Country:  United States    
Other Details:
Languages:  eng     Pagination:  315-8     Citation Subset:  IM    
Copyright Information:
© 2011 Diabetes Technology Society.
Telemedicine and Advanced Technology Research Center, Frederick, Maryland, USA.
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MeSH Terms
Computer Simulation
Food Preferences*
Health Behavior
Health Education / methods*
Patient Education as Topic / methods*

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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