Document Detail


Neuromarketing: the hope and hype of neuroimaging in business.
MedLine Citation:
PMID:  20197790     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
The application of neuroimaging methods to product marketing - neuromarketing - has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, the hope that neuroimaging will provide marketers with information that is not obtainable through conventional marketing methods. Although neuroimaging is unlikely to be cheaper than other tools in the near future, there is growing evidence that it may provide hidden information about the consumer experience. The most promising application of neuroimaging methods to marketing may come before a product is even released - when it is just an idea being developed.
Authors:
Dan Ariely; Gregory S Berns
Publication Detail:
Type:  Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't     Date:  2010-03-03
Journal Detail:
Title:  Nature reviews. Neuroscience     Volume:  11     ISSN:  1471-0048     ISO Abbreviation:  Nat. Rev. Neurosci.     Publication Date:  2010 Apr 
Date Detail:
Created Date:  2010-03-19     Completed Date:  2010-04-07     Revised Date:  2014-09-13    
Medline Journal Info:
Nlm Unique ID:  100962781     Medline TA:  Nat Rev Neurosci     Country:  England    
Other Details:
Languages:  eng     Pagination:  284-92     Citation Subset:  IM    
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MeSH Terms
Descriptor/Qualifier:
Advertising as Topic
Architecture as Topic
Brain* / physiology
Choice Behavior / physiology
Cost-Benefit Analysis
Cultural Characteristics
Diagnostic Imaging / methods*
Food
Humans
Magnetic Resonance Imaging
Marketing / methods*
Play and Playthings
Politics
Reward
Grant Support
ID/Acronym/Agency:
R01 DA016434/DA/NIDA NIH HHS; R01 DA016434-05/DA/NIDA NIH HHS; R01 DA025045/DA/NIDA NIH HHS; R01 DA025045-01/DA/NIDA NIH HHS; R01DA016434/DA/NIDA NIH HHS; R01DA025045/DA/NIDA NIH HHS
Comments/Corrections

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