Document Detail

The nature and extent of flavored alcoholic beverage consumption among underage youth: results of a national brand-specific survey.
MedLine Citation:
PMID:  21517708     Owner:  NLM     Status:  MEDLINE    
BACKGROUND: Flavored alcoholic beverages are popular among underage drinkers. Existing studies that assessed flavored alcoholic beverage use among youth relied upon respondents to correctly classify the beverages they consume, without defining what alcohol brands belong to this category.
OBJECTIVES: The aim is to demonstrate a new method for analyzing the consumption of flavored alcoholic beverages among youth on a brand-specific basis, without relying upon youth to correctly classify brands they consume.
METHODS: Using a prerecruited Internet panel developed by Knowledge Networks, we measured the brands of alcohol consumed by a national sample of youth drinkers, aged 16?20 years, in the United States. The sample consisted of 108 youths who had consumed at least one drink of an alcoholic beverage in the past 30 days. We measured the brand-specific consumption of alcoholic beverages within the past 30 days, ascertaining the consumption of 380 alcohol brands, including 14 brands of flavored alcoholic beverages.
RESULTS: Measuring the brand-specific consumption of flavored alcoholic beverages was feasible. Based on a brand-specific identification of flavored alcoholic beverages, nearly half of the youth drinkers in the sample reported having consumed such beverages in the past 30 days. Flavored alcoholic beverage preference was concentrated among the top four brands, which accounted for almost all of the consumption volume reported in our study.
CONCLUSIONS AND SCIENTIFIC SIGNIFICANCE: These findings underscore the need to assess youth alcohol consumption at the brand level and the potential value of such data in better understanding underage youth drinking behavior and the factors that influence it.
Noreen M Giga; Jane Binakonsky; Craig Ross; Michael Siegel
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Publication Detail:
Type:  Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't     Date:  2011-04-26
Journal Detail:
Title:  The American journal of drug and alcohol abuse     Volume:  37     ISSN:  1097-9891     ISO Abbreviation:  Am J Drug Alcohol Abuse     Publication Date:  2011 Jul 
Date Detail:
Created Date:  2011-07-13     Completed Date:  2011-11-21     Revised Date:  2013-06-30    
Medline Journal Info:
Nlm Unique ID:  7502510     Medline TA:  Am J Drug Alcohol Abuse     Country:  England    
Other Details:
Languages:  eng     Pagination:  229-34     Citation Subset:  IM    
Department of Community Health Sciences, Boston University School of Public Health, Massachusetts, USA.
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MeSH Terms
Adolescent Behavior*
Alcohol Drinking / legislation & jurisprudence*
Alcoholic Beverages / statistics & numerical data*
Feasibility Studies
Flavoring Agents*
Health Surveys / methods
Patents as Topic / statistics & numerical data*
Pilot Projects
United States
Young Adult
Grant Support
Reg. No./Substance:
0/Flavoring Agents

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