| Natural hazards and motivation for mitigation behavior: people cannot predict the affect evoked by a severe flood. | |
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MedLine Citation:
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PMID: 18643832 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Past research indicates that personal flood experience is an important factor in motivating mitigation behavior. It is not fully clear, however, why such experience is so important. This study tested the hypothesis that people without flooding experience underestimate the negative affect evoked by such an event. People who were affected by a severe recent flood disaster were compared with people who were not affected, but who also lived in flood-prone areas. Face-to-face interviews with open and closed questions were conducted (n= 201). Results suggest that people without flood experience envisaged the consequences of a flood differently from people who had actually experienced severe losses due to a flood. People who were not affected strongly underestimated the negative affect associated with a flood. Based on the results, it can be concluded that risk communication must not focus solely on technical aspects; in order to trigger motivation for mitigation behavior, successful communication must also help people to envisage the negative emotional consequences of natural disasters. |
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Authors:
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Michael Siegrist; Heinz Gutscher |
Publication Detail:
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Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: Risk analysis : an official publication of the Society for Risk Analysis Volume: 28 ISSN: 1539-6924 ISO Abbreviation: Risk Anal. Publication Date: 2008 Jun |
Date Detail:
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Created Date: 2008-07-22 Completed Date: 2008-09-24 Revised Date: 2008-11-21 |
Medline Journal Info:
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Nlm Unique ID: 8109978 Medline TA: Risk Anal Country: United States |
Other Details:
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Languages: eng Pagination: 771-8 Citation Subset: IM |
Affiliation:
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ETH Zurich, Institute for Environmental Decisions, Consumer Behavior, Zurich, Switzerland. msiegrist@ethz.ch |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Adult Affect* Aged Behavior Disaster Planning / methods Disasters* Emotions Female Humans Male Middle Aged Motivation Relief Work Risk Assessment* |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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