| Narrative and framing: a test of an integrated message strategy in the exercise context. | |
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MedLine Citation:
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PMID: 21058142 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Health communication interventions encouraging exercise may aid in mitigating the obesity crisis in the United States. Although much research has investigated behavioral predictors of exercise, little work has explored message characteristics most persuasive in the exercise context. The purpose of this study, therefore, was to test a message strategy drawing on previous work in health behavior theory combined with persuasion theories (exemplification theory and prospect theory) to encourage positive exercise attitudes, control beliefs, and intentions. The authors report the results of a controlled experiment testing messages using gain or loss frames and narrative or statistical evidence. Results indicate that gain-framed messages are significantly more successful in promoting positive exercise variables and are perceived as more effective than are loss-framed or control messages. The authors discuss the implications of the results for future research. |
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Authors:
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Jennifer B Gray; Nancy G Harrington |
Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of health communication Volume: 16 ISSN: 1087-0415 ISO Abbreviation: J Health Commun Publication Date: 2011 Mar |
Date Detail:
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Created Date: 2011-03-10 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9604100 Medline TA: J Health Commun Country: England |
Other Details:
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Languages: eng Pagination: 264-81 Citation Subset: T |
Affiliation:
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Department of Communication, Appalachian State University, Boone, North Carolina, USA. |
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Descriptor/Qualifier:
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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