Document Detail


Mystery of the anti-McCollough effect.
MedLine Citation:
PMID:  21691903     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
The McCollough Effect (ME) is a complex perceptual aftereffect that remains of interest half a century after its discovery. It is argued that a recently reported variant, dubbed the anti-McCollough effect, is not the reverse of the ME, with aftereffect colors in the same direction as the inducing stimuli. A red-horizontal stimulus leads to a reddish aftereffect not because of red-horizontal parings, but despite them. The anti-ME is a weak standard-direction ME produced by complementary afterimage colors (afterimage green with horizontal), rather than by environmental colors, first shown decades ago. It is not a new type of contingent aftereffect. The red-horizontal pair does not interfere with the afterimage green-horizontal pair it produces because a single color-orientation pairing provides more ambiguous input than does the standard two orientation-color pairings (red-horizontal, green-vertical) of the ME. It is also argued that not even one orientation-contingent color aftereffect is convincingly shown in the "anti"-ME, let alone, as has previously been suggested, two simultaneous orientation-contingent color aftereffects in opposite directions at different levels of the visual system, in which the higher-level effect suppresses the downstream effect from reaching consciousness. The "anti"-ME can be explained by existing theories of contingent aftereffects, including perceptual-learning theory.
Authors:
Felice L Bedford
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2011-6-21
Journal Detail:
Title:  Attention, perception & psychophysics     Volume:  -     ISSN:  1943-393X     ISO Abbreviation:  -     Publication Date:  2011 Jun 
Date Detail:
Created Date:  2011-6-21     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101495384     Medline TA:  Atten Percept Psychophys     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Affiliation:
University of Arizona, Tucson, Arizona, 85721, USA, bedford@u.arizona.edu.
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