Document Detail

Motivational messages: lead a Baby Friendly Initiative community project.
MedLine Citation:
PMID:  22324135     Owner:  NLM     Status:  In-Process    
2011 saw Baby Friendly Initiative (BFI) success in the towns of Blackburn with Darwen. The towns serve around 2,500 new babies a year, have significant social deprivation and mixed ethnicity. Commitment was made by the Trust and Local Authority, to progress to meeting full BFI standards by commissioning the Acute Trusts Infant Feeding Coordinator (midwife) to lead on the project and the change needed. Numerous challenges were met along the way, such as capacity to lead and deliver (leading to the recruitment of Donna), swine flu, GP training, organisational changes and loss of ante- and postnatal interventions. This was the first Community Trust in England to achieve full accreditation without follow up visits. This article hopes to inspire other Trusts to get started, keep going and don't let go until you get there--because it's worth it.
Sue Henry; Donna Butler
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  The practising midwife     Volume:  15     ISSN:  1461-3123     ISO Abbreviation:  Pract Midwife     Publication Date:  2012 Jan 
Date Detail:
Created Date:  2012-02-13     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9814758     Medline TA:  Pract Midwife     Country:  England    
Other Details:
Languages:  eng     Pagination:  46-8     Citation Subset:  N    
East Lancashire Hospitals NHS Trust and NHS Blackburn with Darwen.
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