Document Detail

Motivation, recruitment and retention of voluntary non-remunerated blood donors: a survey-based questionnaire study.
MedLine Citation:
PMID:  16262757     Owner:  NLM     Status:  MEDLINE    
BACKGROUND AND OBJECTIVES: The aim of this study was to establish which motivational and socio-demographic factors are important for the development of a long-term commitment as a voluntary, non-remunerated blood donor. STUDY DESIGN AND METHODS: A cross-sectional sample survey of active blood donors in Oslo, Norway, was conducted. Donors filled in a self-administered questionnaire during donation. Data on motivation were analysed using factor analysis. RESULTS: The blood donors' socio-demographic characteristics were found to be similar to those of the population as a whole. The single, most important, recruitment channel was the influence of active blood donors. Five dimensions of blood-donor motivation were identified with factor analysis. These were: altruism and empathy; social reasons (such as the influence of friends and family); strengthening of one's self-esteem; positive experiences associated with donation; and a moral obligation to donate. Support for statements on altruistic motives for donation was strong and similar in long-time and short-time donors. In contrast, short-time donors were more likely to be motivated by factors related to self-esteem than were long-term donors. CONCLUSION: The 'good habit' of continued blood donation seems not to be exclusively linked to a high degree of reported other-regarding ('altruistic') reasons, but also to a combination of motives, including some modestly self-regarding motives.
A H Misje; V Bosnes; O Gåsdal; H E Heier
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Vox sanguinis     Volume:  89     ISSN:  0042-9007     ISO Abbreviation:  Vox Sang.     Publication Date:  2005 Nov 
Date Detail:
Created Date:  2005-11-02     Completed Date:  2006-01-20     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0413606     Medline TA:  Vox Sang     Country:  England    
Other Details:
Languages:  eng     Pagination:  236-44     Citation Subset:  IM    
Blood Bank of Oslo, Department of Immunology and Transfusion Medicine, Ullevål University Hospital, Oslo, Norway.
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MeSH Terms
Blood Donors*
Factor Analysis, Statistical

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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