| Marketing of rural and remote pharmacy practice via the digital medium. | |
| | |
MedLine Citation:
|
PMID: 20831544 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
|
AIM: The shortage of community and hospital pharmacists is particularly acute in rural and remote areas of Australia. Pharmacy students, in particular, as those who may be able to alleviate this shortage, need to be made more aware of the challenges and rewards of rural pharmacy practice. A marketing tool was developed to promote rural and remote pharmacy practice as a career option. A DVD was produced from interviews with health professionals working in rural and remote areas of Australia. This DVD will complement current rural practical placements, which have been incorporated into the curriculum of Australian schools of pharmacy. METHODS: Interviews were conducted with healthcare professionals from areas in Tasmania, Northern Queensland and the Northern Territory. Interviewees included pharmacists, graduate pharmacists, pharmacy students, aboriginal health workers and a general practitioner. Each of the interviewees was able to provide personal accounts of experiences in rural and remote healthcare, and roles and opportunities for pharmacists. A final draft of the DVD was shown to University of Tasmania students to assess the impact and quality of the production. RESULTS: A number of common themes arose from interviewing and these were subsequently converted into five key chapters of the DVD - Lifestyle, Belonging, Diversity, Indigenous Health and 'Give it a go'. The final DVD, produced from over 15 h of footage, runs for 35 min. Students reported positive feedback on both the technical quality and the information contained within the DVD; 37% of students who viewed the DVD felt that it increased their awareness of what rural pharmacy has to offer. CONCLUSIONS: The rural pharmacy, 'Enjoy the Lifestyle' DVD can be used to increase awareness of rural and remote pharmacy practice to students and other pharmacists, and complements other pharmacy workforce strategies for rural and remote areas of Australia. It could also be a useful approach for adaptation in other countries. |
| | |
Authors:
|
G M Peterson; K D Fitzmaurice; R L Rasiah; H Kruup |
Related Documents
:
|
6517084 - Pharmacy technician training in the united states army. 16295644 - Financial analysis of cardiovascular wellness program provided to self-insured company ... 11796814 - What do pharmacists think about new york state's new nonprescription syringe sale progr... 19358704 - Migration as a form of workforce attrition: a nine-country study of pharmacists. 6692714 - Programmed upper-rate limit dependent endless loop tachycardia. 7931744 - Certification in internal medicine: 1989-1992. |
Publication Detail:
|
Type: Journal Article; Research Support, Non-U.S. Gov't |
Journal Detail:
|
Title: Journal of clinical pharmacy and therapeutics Volume: 35 ISSN: 1365-2710 ISO Abbreviation: J Clin Pharm Ther Publication Date: 2010 Aug |
Date Detail:
|
Created Date: 2010-09-13 Completed Date: 2010-12-27 Revised Date: - |
Medline Journal Info:
|
Nlm Unique ID: 8704308 Medline TA: J Clin Pharm Ther Country: England |
Other Details:
|
Languages: eng Pagination: 409-14 Citation Subset: IM |
Affiliation:
|
Unit for Medication Outcomes Research and Education, School of Pharmacy, University of Tasmania, Hobart, Australia. |
Export Citation:
|
APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
|
Adolescent Australia Career Choice* Curriculum Data Collection Education, Pharmacy / methods Humans Marketing of Health Services / methods* Medically Underserved Area Pharmaceutical Services* / manpower Program Evaluation Rural Health Services* / manpower Students, Pharmacy* Videodisc Recording* Young Adult |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
Previous Document: Withdrawal of pioglitazone in patients with type 2 diabetes mellitus.
Next Document: A cost-effectiveness analysis of sunitinib in patients with metastatic renal cell carcinoma intolera...