| Marketing the dental practice: eight steps toward success. | |
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MedLine Citation:
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PMID: 17012723 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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BACKGROUND: The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. CONCLUSIONS: A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths and weaknesses affect patients' experiences. A word-of-mouth marketing campaign relies on the cultivation of opinion leaders, but opinion leaders cannot be cultivated until they have been identified. Dental practice marketing campaigns cannot be based on assumptions; they must be based on facts. Practice Implications. Improving relationships with patients will lead to increased patient retention, reduced marketing costs and greater personal satisfaction. By focusing on strengths, clinicians will improve patients' experiences in the dental office. |
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Authors:
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Patrick J McGuigan; Alan B Eisner |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of the American Dental Association (1939) Volume: 137 ISSN: 0002-8177 ISO Abbreviation: J Am Dent Assoc Publication Date: 2006 Oct |
Date Detail:
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Created Date: 2006-10-02 Completed Date: 2007-01-11 Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 7503060 Medline TA: J Am Dent Assoc Country: United States |
Other Details:
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Languages: eng Pagination: 1426-33 Citation Subset: D; IM |
Affiliation:
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Pace University, White Plains, NY, USA. pmcguigan2@earthlink.net |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Community Networks Community-Institutional Relations Decision Making Dentist-Patient Relations Dentists Feedback Humans Job Satisfaction Management Audit Marketing of Health Services / economics, organization & administration* Motivation Organizational Objectives Practice Management, Dental / economics, organization & administration* Process Assessment (Health Care) Public Relations Risk Assessment Time Factors Trust |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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