Document Detail


Marketing the concept of becoming a potential organ donor.
MedLine Citation:
PMID:  10116318     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Medical technology now enables thousands of people with terminal organ diseases to return to productive lives. Thousands more, however, will die because suitable donor organs are not currently available. Despite an early call for marketing approach to the problem of recruiting potential organ donors, little progress has been made to date. The author reviews the current literature on organ donation, discusses previous organ donation research conducted by a team he led, and makes suggestions for marketing the concept of becoming a potential organ donor.
Authors:
R L Horton
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Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't; Review    
Journal Detail:
Title:  Journal of health care marketing     Volume:  11     ISSN:  0737-3252     ISO Abbreviation:  J Health Care Mark     Publication Date:  1991 Sep 
Date Detail:
Created Date:  1992-03-24     Completed Date:  1992-03-24     Revised Date:  2006-11-15    
Medline Journal Info:
Nlm Unique ID:  9875249     Medline TA:  J Health Care Mark     Country:  UNITED STATES    
Other Details:
Languages:  eng     Pagination:  36-45     Citation Subset:  H    
Affiliation:
College of Business and Economics, Lehigh University.
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MeSH Terms
Descriptor/Qualifier:
Attitude to Death
Family
Health Education / methods
Health Knowledge, Attitudes, Practice
Humans
Marketing of Health Services / methods*
Models, Psychological
Tissue Donors / psychology*,  supply & distribution
Tissue and Organ Procurement / methods*
United States

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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