Document Detail

Marketing breastfeeding--reversing corporate influence on infant feeding practices.
MedLine Citation:
PMID:  18463985     Owner:  NLM     Status:  MEDLINE    
Breast milk is the gold standard for infant nutrition and the only necessary food for the first 6 months of an infant's life. Infant formula is deficient and inferior to breast milk in meeting infants' nutritional needs. The infant formula industry has contributed to low rates of breastfeeding through various methods of marketing and advertising infant formula. Today, in New York City, although the majority of mothers initiate breastfeeding (approximately 85%), a minority of infants is breastfed exclusively at 8 weeks postpartum (approximately 25%). The article reviews the practices of the formula industry and the impact of these practices. It then presents the strategic approach taken by the NYC Department of Health and Mental Hygiene and its partners to change hospital practices and educate health care providers and the public on the benefits of breast milk, and provides lessons learned from these efforts to make breastfeeding the normative and usual method of infant feeding in New York City.
Deborah L Kaplan; Kristina M Graff
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Journal of urban health : bulletin of the New York Academy of Medicine     Volume:  85     ISSN:  1099-3460     ISO Abbreviation:  J Urban Health     Publication Date:  2008 Jul 
Date Detail:
Created Date:  2008-07-07     Completed Date:  2008-12-16     Revised Date:  2013-06-05    
Medline Journal Info:
Nlm Unique ID:  9809909     Medline TA:  J Urban Health     Country:  United States    
Other Details:
Languages:  eng     Pagination:  486-504     Citation Subset:  IM    
New York City Department of Health and Mental Hygiene, Bureau of Maternal, Infant and Reproductive Health, New York, NY, USA.
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MeSH Terms
Advertising as Topic*
Bottle Feeding* / statistics & numerical data
Breast Feeding* / statistics & numerical data
Decision Making
Food-Processing Industry*
Infant Food
Infant Welfare
Infant, Newborn
New York City
Urban Population
Erratum In:
J Urban Health. 2008 Jul;85(4):505

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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