| Marketing breastfeeding--reversing corporate influence on infant feeding practices. | |
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MedLine Citation:
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PMID: 18463985 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Breast milk is the gold standard for infant nutrition and the only necessary food for the first 6 months of an infant's life. Infant formula is deficient and inferior to breast milk in meeting infants' nutritional needs. The infant formula industry has contributed to low rates of breastfeeding through various methods of marketing and advertising infant formula. Today, in New York City, although the majority of mothers initiate breastfeeding (approximately 85%), a minority of infants is breastfed exclusively at 8 weeks postpartum (approximately 25%). The article reviews the practices of the formula industry and the impact of these practices. It then presents the strategic approach taken by the NYC Department of Health and Mental Hygiene and its partners to change hospital practices and educate health care providers and the public on the benefits of breast milk, and provides lessons learned from these efforts to make breastfeeding the normative and usual method of infant feeding in New York City. |
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Authors:
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Deborah L Kaplan; Kristina M Graff |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Journal of urban health : bulletin of the New York Academy of Medicine Volume: 85 ISSN: 1099-3460 ISO Abbreviation: J Urban Health Publication Date: 2008 Jul |
Date Detail:
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Created Date: 2008-07-07 Completed Date: 2008-12-16 Revised Date: 2010-12-24 |
Medline Journal Info:
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Nlm Unique ID: 9809909 Medline TA: J Urban Health Country: United States |
Other Details:
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Languages: eng Pagination: 486-504 Citation Subset: IM |
Affiliation:
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New York City Department of Health and Mental Hygiene, Bureau of Maternal, Infant and Reproductive Health, New York, NY, USA. dkaplan@health.nyc.gov |
Export Citation:
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| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic* Bottle Feeding* / statistics & numerical data Breast Feeding* / statistics & numerical data Decision Making Female Food-Processing Industry* Humans Infant Infant Food Infant Welfare Infant, Newborn New York City Urban Population |
| Comments/Corrections | |
Erratum In:
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J Urban Health. 2008 Jul;85(4):505 |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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