| Making the message meaningful: a qualitative assessment of media promoting all-terrain vehicle safety. | |
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MedLine Citation:
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PMID: 22101098 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
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BackgroundMillions of all-terrain vehicles (ATV) are used around the world for recreation by both adults and youth. This increase in use has led to a substantial increase in the number of injuries and fatalities each year. Effective strategies for reducing this incidence are clearly needed; however, minimal research exists regarding effective educational interventions.ObjectiveThis study was designed to assess rural ATV riders' preferences for and assessment of safety messages.Methods13 focus group discussions with youth and adult ATV riders were conducted. 88 formative research participants provided feedback on existing ATV safety materials, which was used to develop more useful ATV safety messages. 60 evaluative focus group participants critiqued the materials developed for this project.ResultsExisting ATV safety materials have limited effectiveness, in part because they may not address the content or design needs of the target population. ATV riders want educational and action-oriented safety messages that inform youth and adult riders about their responsibilities to learn, educate and implement safety behaviours (eg, appropriate-sized ATV, safety gear, solo riding, speed limits, riding locations). In addition, messages should be clear, realistic, visually appealing and easily accessible. Newly designed ATV safety materials using the acronym TRIPSS (training, ride off-road, impairment, plan ahead, safety gear, single rider) meet ATV riders' safety messaging needs.ConclusionsTo reach a target population, it is crucial to include them in the development and assessment of safety messages. Germane to this particular study, ATV riders provided essential information for creating useful ATV safety materials. |
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Authors:
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Maria Brann; Samantha Hope Mullins; Beverly K Miller; Shane Eoff; James Graham; Mary E Aitken |
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Publication Detail:
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Type: JOURNAL ARTICLE Date: 2011-11-19 |
Journal Detail:
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Title: Injury prevention : journal of the International Society for Child and Adolescent Injury Prevention Volume: - ISSN: 1475-5785 ISO Abbreviation: - Publication Date: 2011 Nov |
Date Detail:
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Created Date: 2011-11-21 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 9510056 Medline TA: Inj Prev Country: - |
Other Details:
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Languages: ENG Pagination: - Citation Subset: - |
Affiliation:
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Communication Studies and ICRC, West Virginia University, Morgantown, West Virginia, USA. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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