Document Detail

Making implicit measures of associations with snack foods more negative through evaluative conditioning.
MedLine Citation:
PMID:  22051355     Owner:  NLM     Status:  In-Data-Review    
The present study examined whether implicit measures of associations with snack foods and food consumer behaviour could be changed through a picture-picture evaluative conditioning procedure. In the experimental condition (n=41), female participants completed a conditioning procedure in which pictures of snack foods were paired with images of negatively valenced female body shapes, and pictures of fruits were paired with images of positively valenced body shapes. In a control condition (n=44), snack and fruit stimuli were randomly paired with positively and negatively valenced body shapes. Implicit measures of associations with high-fat snack foods were obtained by using a positive and a negative unipolar single category Implicit Association Test (sc-IAT). A virtual supermarket task was used to assess food consumer behaviour. Results indicated that participants in the experimental condition held a less positive association with high-fat foods on the positive sc-IAT and a more negative association with these foods on the negative sc-IAT as compared to control participants. Opposed to our hypothesis, no behavioural differences were found between the groups. These results imply that this form of associative learning can produce shifts in implicit measures of food evaluations, though behavioural effects were absent.
Herbert Lebens; Anne Roefs; Carolien Martijn; Katrijn Houben; Chantal Nederkoorn; Anita Jansen
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Publication Detail:
Type:  Journal Article     Date:  2011-07-21
Journal Detail:
Title:  Eating behaviors     Volume:  12     ISSN:  1873-7358     ISO Abbreviation:  Eat Behav     Publication Date:  2011 Dec 
Date Detail:
Created Date:  2011-11-04     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101090048     Medline TA:  Eat Behav     Country:  United States    
Other Details:
Languages:  eng     Pagination:  249-53     Citation Subset:  IM    
Copyright Information:
Copyright © 2011 Elsevier Ltd. All rights reserved.
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