| Local Residents Trained As 'Influence Agents' Most Effective In Persuading African Couples On HIV Counseling And Testing. | |
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MedLine Citation:
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PMID: 21821565 Owner: NLM Status: In-Data-Review |
Abstract/OtherAbstract:
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Couples in sub-Saharan Africa are the largest group in the world at risk for HIV infection. Couples counseling and testing programs have been shown to reduce HIV transmission, but such programs remain rare in Africa. Before couples counseling and testing can become the norm, it is essential to increase demand for the services. We evaluated the effectiveness of several promotional strategies during a two-year program in Kitwe and Ndola, Zambia. The program attracted more than 7,600 couples through the use of radio broadcasts, billboards, and other strategies. The most effective recruiting technique was the use of local residents trained as "influence agents" to reach out to friends, neighbors, and others in their sphere of influence. |
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Authors:
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Barrot Hopkins Lambdin; William Kanweka; Mubiana Inambao; Lawrence Mwananyanda; Heena Dinesh Shah; Sabriya Linton; Frank Wong; Nicole Luisi; Amanda Tichacek; James Kalowa; Elwyn Chomba; Susan Allen |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Health affairs (Project Hope) Volume: 30 ISSN: 1544-5208 ISO Abbreviation: Health Aff (Millwood) Publication Date: 2011 Aug |
Date Detail:
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Created Date: 2011-08-08 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8303128 Medline TA: Health Aff (Millwood) Country: United States |
Other Details:
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Languages: eng Pagination: 1488-97 Citation Subset: IM |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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