Document Detail


Levels and correlates of awareness of tobacco promotional activities among adult smokers in Malaysia and Thailand: findings from the International Tobacco Control Southeast Asia (ITC-SEA) Survey.
MedLine Citation:
PMID:  18218808     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
AIM: To examine the impact of tobacco advertising policy on adult smokers' awareness of tobacco promotion in two developing countries--Malaysia and Thailand. METHODS: Data from 2004 Malaysian and 2000 Thai adult smokers who participated in the baseline wave of the International Tobacco Control Southeast Asia survey (ITC-SEA). Respondents were asked in a face-to-face interview conducted between January and March 2005 to indicate their levels of awareness of tobacco advertising and promotional activities in the last six months. RESULTS: Unprompted awareness of any tobacco marketing activities was very low in Thailand (20%) but significantly higher in Malaysia (53%; OR = 5.6, 95% CI: 3.5 to 8.9, p<0.001). When prompted about specific locations, Thai adult smokers reported very low recall of tobacco advertising where it was banned, being highest around point of sale, particularly street vendors (7.5%). In contrast, Malaysian adult smokers reported significantly higher levels of awareness of tobacco advertising in all locations (range = 17.7% noticing in disco lounges to 59.3% on posters) including where they are notionally banned (for example, billboards). CONCLUSIONS: These findings demonstrate that comprehensive tobacco advertising legislation when well implemented can lead to dramatic decline in awareness of tobacco promotion, thus supporting strong implementation of Article 13 of the Framework Convention on Tobacco Control.
Authors:
H-H Yong; R Borland; D Hammond; B Sirirassamee; B Ritthiphakdee; R Awang; M Omar; F Kin; Z bt M Zain; W B Lee; M Siahpush; G T Fong
Related Documents :
10938448 - Smoking behavior, dysphoric states and the menstrual cycle: results from single smoking...
9216458 - Plasma malondialdehyde as biomarker for oxidative stress: reference interval and effect...
2063698 - The influence of group cohesion on the behavioral treatment of smoking: a failure to re...
18990968 - Chronic respiratory effect of narguileh smoking compared with cigarette smoking in wome...
21826498 - Abnormal anthropometric measurements and growth pattern in male adolescent idiopathic s...
21876248 - Aging promotes amyloid-β peptide induced mitochondrial dysfunctions in rat brain: a mol...
Publication Detail:
Type:  Journal Article; Multicenter Study; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Tobacco control     Volume:  17     ISSN:  1468-3318     ISO Abbreviation:  Tob Control     Publication Date:  2008 Feb 
Date Detail:
Created Date:  2008-01-25     Completed Date:  2008-06-02     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9209612     Medline TA:  Tob Control     Country:  England    
Other Details:
Languages:  eng     Pagination:  46-52     Citation Subset:  IM    
Affiliation:
VicHealth Centre for Tobacco Control, The Cancer Council Victoria, 1 Rathdowne Street, Carlton, VIC 3053, Australia. hua.yong@cancervic.org.au
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Descriptor/Qualifier:
Adult
Advertising as Topic*
Attitude to Health
Awareness*
Data Collection / methods
Female
Humans
Malaysia
Male
Marketing / methods
Smoking / adverse effects,  psychology*
Thailand
Tobacco Industry / economics,  legislation & jurisprudence
Grant Support
ID/Acronym/Agency:
P50 CA111236/CA/NCI NIH HHS; R01 CA 100362/CA/NCI NIH HHS

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


Previous Document:  Paternal smoking and increased risk of child malnutrition among families in rural Indonesia.
Next Document:  The role of tobacco control policies in reducing smoking and deaths in a middle income nation: resul...