Document Detail

Jumping to (fatal) conclusions? An analysis of video film on a social networking web site of recreational jumping from height into water.
MedLine Citation:
PMID:  23297800     Owner:  NLM     Status:  Publisher    
In high-income countries, death as a consequence of recreational jumping into water from height has not been well investigated partly because it traditionally has been a covert activity within youth culture. An observational study of video recordings posted on the YouTube web site was used to gather data on the nature of jumping activity in New Zealand and Australia. An analytical framework was developed to identify site- participant- social characteristics (10 variables) and online feedback (4 variables). Of the 389 videos recorded in New Zealand (n = 210) and Australia (n = 179), 929 jumpers were observed, and rivers were the most frequently reported site of jumping activity (New Zealand 47%; Australia 35%). One fifth (20%) of the jumps in New Zealand and one third (33%) in Australia were from heights estimated to be more than 12 m. The YouTube website portraying jumps from height were visited almost half a million times (495,686 hits). Ways of reducing recreational jumping risk via targeted education interventions may be best directed at young male adults. Use of social network sites to foster safe behaviours may be an effective way to educate young people of the inherent risks of jumping from height into water.
Kevin Moran
Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2013-1-9
Journal Detail:
Title:  International journal of injury control and safety promotion     Volume:  -     ISSN:  1745-7319     ISO Abbreviation:  Int J Inj Contr Saf Promot     Publication Date:  2013 Jan 
Date Detail:
Created Date:  2013-1-9     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101247254     Medline TA:  Int J Inj Contr Saf Promot     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
a The University of Auckland , Faculty of Education , Private Bag 92601, Symonds St , Auckland , 1035 , New Zealand.
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