Document Detail

Japanese consumer preferences for milk certified as good agricultural practice.
MedLine Citation:
PMID:  23302087     Owner:  NLM     Status:  In-Data-Review    
This study examined Japanese consumers' valuation of a good agricultural practice (GAP) label on packaged milk and investigated the effect of detailed GAP information on valuation. A total of 624 Japanese consumers were asked to select their most preferred milk through an online survey. The milk was assumed to have three attributes: the GAP label, Hazard Analysis and Critical Control Points certification, and price. The results showed that consumers' valuation of GAP was significantly positive. Although providing additional GAP information to a respondent who was aware of GAP and what it means had a positive effect on the consumers' valuation of GAP, provision of this information had no effect if the respondent knew about GAP either moderately or slightly, and had a negative effect if the respondent did not know about GAP at all. To increase broad consumer awareness and valuation of GAP, it is important to provide GAP information according to the requirements of consumers.
Hideo Aizaki; Teruaki Nanseki; Hui Zhou
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Publication Detail:
Type:  Journal Article     Date:  2012-07-09
Journal Detail:
Title:  Animal science journal = Nihon chikusan Gakkaihō     Volume:  84     ISSN:  1740-0929     ISO Abbreviation:  Anim. Sci. J.     Publication Date:  2013 Jan 
Date Detail:
Created Date:  2013-01-10     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  100956805     Medline TA:  Anim Sci J     Country:  Australia    
Other Details:
Languages:  eng     Pagination:  82-9     Citation Subset:  IM    
Copyright Information:
© 2012 The Authors. Animal Science Journal © 2012 Japanese Society of Animal Science.
Institute for Rural Engineering, National Agriculture and Food Research Organization, Tsukuba, Ibaraki Faculty of Agriculture Graduate School of Bioresource and Bioenvironmental Science, Kyushu University, Higashi, Fukuoka, Japan.
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