Document Detail


Internet marketing 401.
MedLine Citation:
PMID:  20974392     Owner:  NLM     Status:  In-Process    
Abstract/OtherAbstract:
For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing opportunities by analyzing each opportunity according to the variables of possible return, average cost to implement, probability of success, and implementation time. Within this framework, 11 distinct tactics are discussed, with special emphasis on the most common marketing needs and challenges of facial plastic surgery practices.
Authors:
Ryan J Miller
Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Facial plastic surgery clinics of North America     Volume:  18     ISSN:  1558-1926     ISO Abbreviation:  Facial Plast Surg Clin North Am     Publication Date:  2010 Nov 
Date Detail:
Created Date:  2010-10-26     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9414907     Medline TA:  Facial Plast Surg Clin North Am     Country:  United States    
Other Details:
Languages:  eng     Pagination:  517-23     Citation Subset:  IM    
Copyright Information:
Copyright © 2010 Elsevier Inc. All rights reserved.
Affiliation:
Etna Interactive, 751 Marsh Street, Suite B, San Luis Obispo, CA 93401, USA. ryan@etnainteractive.com
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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