Document Detail

Interactive effects of carbon footprint information and its accessibility on value and subjective qualities of food products.
MedLine Citation:
PMID:  20600412     Owner:  NLM     Status:  MEDLINE    
We aimed to explore the interactive effects of the accessibility of information and the degree of carbon footprint score on consumers' value judgments of food products. Participants (n=151, undergraduate students in Japan) rated their maximum willingness to pay (WTP) for four food products varying in information accessibility (active-search or read-only conditions) and in carbon footprint values (low, middle, high, or non-display) provided. We also assessed further effects of information accessibly and carbon footprint value on other product attributes utilizing the subjective estimation of taste, quality, healthiness, and environmental friendliness. Results of the experiment demonstrated an interactive effect of information accessibility and the degree of carbon emission on consumer valuation of carbon footprint-labeled food. The carbon footprint value had a stronger impact on participants' WTP in the active-search condition than in the read-only condition. Similar to WTP, the results of the subjective ratings for product qualities also exhibited an interactive effect of the two factors on the rating of environmental friendliness for products. These results imply that the perceived environmental friendliness inferable from a carbon footprint label contributes to creating value for a food product.
Atsushi Kimura; Yuji Wada; Akiko Kamada; Tomohiro Masuda; Masako Okamoto; Sho-ichi Goto; Daisuke Tsuzuki; Dongsheng Cai; Takashi Oka; Ippeita Dan
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2010-06-25
Journal Detail:
Title:  Appetite     Volume:  55     ISSN:  1095-8304     ISO Abbreviation:  Appetite     Publication Date:  2010 Oct 
Date Detail:
Created Date:  2010-09-13     Completed Date:  2010-12-22     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8006808     Medline TA:  Appetite     Country:  England    
Other Details:
Languages:  eng     Pagination:  271-8     Citation Subset:  IM    
Sensory & Cognitive Food Science Laboratory, National Food Research Institute, Tsukuba, Ibaraki, Japan.
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MeSH Terms
Attitude to Health
Carbon Footprint*
Consumer Satisfaction
Food Labeling*
Nutritive Value*
Young Adult

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