| Institutional advertising: boon or bane? | |
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MedLine Citation:
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PMID: 2097724 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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Dental advertising has long been considered an anathema by the dental profession. However, in recent years, legalisation of dental advertising in the United States and later, Britain, introduced a new dimension into dental advertising. Professional organisations which decided on institutional advertising had reported impressive returns. The benefits and shortcomings of institutional advertising are discussed. |
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Authors:
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G Soh |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: Singapore dental journal Volume: 15 ISSN: 0377-5291 ISO Abbreviation: Singapore Dent J Publication Date: 1990 Dec |
Date Detail:
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Created Date: 1991-07-25 Completed Date: 1991-07-25 Revised Date: 2007-11-15 |
Medline Journal Info:
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Nlm Unique ID: 7513690 Medline TA: Singapore Dent J Country: SINGAPORE |
Other Details:
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Languages: eng Pagination: 20-2 Citation Subset: D |
Affiliation:
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Department of Preventive Dentistry, National University of Singapore. |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Advertising as Topic* Dentistry / organization & administration* Ethics, Dental Societies, Dental |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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