Injury-prevention practices as depicted in G- and PG-rated movies, 2003-2007.

Injury-prevention practices as depicted in G- and PG-rated movies, 2003-2007.

MedLine Citation:	PMID: 20064866 Owner: NLM Status: MEDLINE
Abstract/OtherAbstract:	OBJECTIVE: Our goal was to determine if the depiction of injury-prevention practices in children's movies is different from what was reported from 2 earlier studies, which showed infrequent depiction of characters practicing recommended safety behaviors. METHODS: The top-grossing 25 domestic G-rated (general audience) and PG-rated (parental guidance suggested) movies per year for 2003-2007 were included in this study. Movies or scenes were excluded if they were animated, not set in the present day, fantasy, documentary, or not in English. Injury-prevention practices involving motor vehicles, pedestrians, boaters, and bicyclists were recorded for characters with speaking roles. RESULTS: Sixty-seven (54%) of 125 movies met the inclusion criteria for this study. A total of 958 person-scenes were examined: 524 (55%) depicted children and 434 (45%) adults. Twenty-two person-scenes involved crashes or falls, resulting in 3 injuries and no deaths. Overall, 311 (56%) of 555 motor-vehicle passengers were belted; 73 (35%) of 211 pedestrians used crosswalks; 60 (75%) of 80 boaters wore personal flotation devices; and 8 (25%) of 32 bicyclists wore helmets. In comparison with previous studies, usage of safety belts, crosswalks, personal flotation devices, and bicycle helmets increased significantly. CONCLUSIONS: The entertainment industry has improved the depiction of selected safety practices in G- and PG-rated movies. However, approximately one half of scenes still depict unsafe practices, and the consequences of these behaviors are rarely shown. The industry should continue to improve how it depicts safety practices in children's movies. Parents should highlight the depiction of unsafe behaviors and educate children in following safe practices.

Authors:	Jon Eric Tongren; Anne Sites; Katharyn Zwicker; Andrew Pelletier
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Publication Detail:	Type: Journal Article Date: 2010-01-11
Journal Detail:	Title: Pediatrics Volume: 125 ISSN: 1098-4275 ISO Abbreviation: Pediatrics Publication Date: 2010 Feb
Date Detail:	Created Date: 2010-02-03 Completed Date: 2010-03-04 Revised Date: -
Medline Journal Info:	Nlm Unique ID: 0376422 Medline TA: Pediatrics Country: United States
Other Details:	Languages: eng Pagination: 290-4 Citation Subset: AIM; IM
Affiliation:	MSPH, USAID/President's Malaria Initiative (PMI), GH/HIDN/3.7.105, 1300 Pennsylvania Ave NW, Washington, DC 20523, USA. jjt9@cdc.gov
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MeSH Terms
Descriptor/Qualifier:	Accident Prevention / statistics & numerical data* Head Protective Devices / utilization Humans Motion Pictures as Topic / statistics & numerical data* Seat Belts / utilization Wounds and Injuries / prevention & control*

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