Document Detail


Influences of Culture and Visual Context on Real-Time Social Categorization.
MedLine Citation:
PMID:  23355750     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
Social categorization is often thought to be based on facial features and immune to visual context. Moreover, East Asians have been argued to attend to context more than Westerners. American and Chinese participants were presented with faces varying along a White-Asian morph continuum either in American, neutral, or Chinese contexts. American contexts made White categorizations more likely, and Chinese contexts made Asian categorizations more likely. Further, the compatibility between facial and contextual cues influenced the directness of participants' hand trajectories en route to selecting a category response. Even when an ultimate response was not biased by context, the trajectory was nevertheless partially attracted to the category response associated with the context. Importantly, such partial attraction effects in hand trajectories revealed that the influence of context began earlier in time for Chinese relative to American participants. Together, the results show that context systematically influences social categorization, sometimes altering categorization responses and other times only temporarily altering the process. Further, the timing of contextual influences differs by culture. The findings highlight the role of contextual and cultural factors in social categorization.
Authors:
Jonathan B Freeman; Yina Ma; Shihui Han; Nalini Ambady
Publication Detail:
Type:  JOURNAL ARTICLE    
Journal Detail:
Title:  Journal of experimental social psychology     Volume:  49     ISSN:  0022-1031     ISO Abbreviation:  J Exp Soc Psychol     Publication Date:  2013 Mar 
Date Detail:
Created Date:  2013-1-28     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  0045332     Medline TA:  J Exp Soc Psychol     Country:  -    
Other Details:
Languages:  ENG     Pagination:  206-210     Citation Subset:  -    
Affiliation:
Dartmouth College.
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