Document Detail


Increased smoker recognition of a national quitline number following introduction of improved pack warnings: ITC Project New Zealand.
MedLine Citation:
PMID:  20889484     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
INTRODUCTION: We examined how recognition of a national quitline number changed after new health warnings were required on tobacco packaging in New Zealand (NZ).
METHODS: The NZ arm of the International Tobacco Control Policy Evaluation Survey (ITC Project) is a cohort study that surveyed smokers in two waves (N = 1,376 and N = 923). Wave 1 respondents were exposed to text-based warnings with a quitline number but no wording to indicate that it was the "Quitline" number. Wave 2 respondents were exposed to pictorial health warnings (PHWs) that included the word "Quitline" beside the number as well as a cessation message featuring the Quitline number and repeating the word "Quitline."
RESULTS: The introduction of the new PHWs was associated with a 24 absolute percentage point between-wave increase in Quitline number recognition (from 37% to 61%, p < .001). Recognition increased from a minority of respondents to a majority for all age groups, genders, deprivation levels (using small area and individual measures), financial stress (two measures), and ethnic groups (e.g., the level for Maori in Wave 2: 62%, Pacific peoples: 61%, and European/other: 62%). There was also an equalizing effect on previous differences in Quitline recognition by gender, ethnic group, and for both deprivation measures.
DISCUSSION: This study provides some evidence for the value of clearly identifying quitline numbers on tobacco packaging as part of PHWs. While this finding is consistent with previously published studies, the finding that this intervention appeared to benefit all sociodemographic groups is novel.
Authors:
Nick Wilson; Deepa Weerasekera; Janet Hoek; Judy Li; Richard Edwards
Related Documents :
4022044 - Sister-chromatid exchanges in lymphocytes and mutagenicity in urine of nurses handling ...
17182444 - Personality risk factors associated with trajectories of tobacco use.
3369334 - The effects of physical activity as maintenance for smoking cessation.
12785024 - 8-epi-pgf2alpha and 6-oxo-pgf1alpha in human (varicose) veins: influence of age, sex, a...
17414274 - What is the incidence of hypertelorism in filipino frontonasal encephalocele patients?
18773334 - Patterns of asthma control perception in adolescents: associations with psychosocial fu...
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't    
Journal Detail:
Title:  Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco     Volume:  12 Suppl     ISSN:  1469-994X     ISO Abbreviation:  Nicotine Tob. Res.     Publication Date:  2010 Oct 
Date Detail:
Created Date:  2010-10-04     Completed Date:  2011-01-21     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9815751     Medline TA:  Nicotine Tob Res     Country:  England    
Other Details:
Languages:  eng     Pagination:  S72-7     Citation Subset:  IM    
Affiliation:
Department of Public Health, University of Otago, Wellington, New Zealand. nwilson@actrix.gen.nz
Export Citation:
APA/MLA Format     Download EndNote     Download BibTex
MeSH Terms
Descriptor/Qualifier:
Adult
Cohort Studies
Commerce / legislation & jurisprudence*
Ethnic Groups / statistics & numerical data
Female
Health Education / legislation & jurisprudence
Health Knowledge, Attitudes, Practice*
Health Promotion / legislation & jurisprudence*,  methods
Humans
Male
Middle Aged
New Zealand
Product Labeling / legislation & jurisprudence*,  methods
Smoking / epidemiology
Smoking Cessation / legislation & jurisprudence*,  methods
Socioeconomic Factors
Statistics, Nonparametric
Young Adult

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


Previous Document:  The impact of the United Kingdom's national smoking cessation strategy on quit attempts and use of c...
Next Document:  Use of a national quitline and variation in use by smoker characteristics: ITC Project New Zealand.