Document Detail

Impression Management in Survey Responding: Easier for Collectivists or Individualists?
MedLine Citation:
PMID:  23175618     Owner:  NLM     Status:  Publisher    
Three experiments indicate that when individualists and collectivists engage in impression management on self-reports, they do so through different psychological mechanism s. Collectivists do so through a relatively automatic process. Thus, they can impression manage even when cognitively busy. Individualists impression manage through a more effortful process. Therefore, they can do so only when the situation permits effortful processing. These findings highlight distinct conditions under which social norms may influence consumer self-reports across cultures.
Hila Riemer; Sharon Shavitt
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Publication Detail:
Journal Detail:
Title:  Journal of consumer psychology : the official journal of the Society for Consumer Psychology     Volume:  21     ISSN:  1057-7408     ISO Abbreviation:  J Consum Psychol     Publication Date:  2011 Apr 
Date Detail:
Created Date:  2012-11-23     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  101473200     Medline TA:  J Consum Psychol     Country:  -    
Other Details:
Languages:  ENG     Pagination:  157-168     Citation Subset:  -    
Guilford Glazer School of Business and Management, Ben-Gurion University of the Negev, POB 653, Beer-Sheva 84105, Israel (.
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