Document Detail


Implicit misattribution as a mechanism underlying evaluative conditioning.
MedLine Citation:
PMID:  19379028     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Evaluative conditioning (EC) refers to the formation or change of an attitude toward an object, following that object's pairing with positively or negatively valenced stimuli. The authors provide evidence that EC can occur through an implicit misattribution mechanism in which an evaluative response evoked by a valenced stimulus is incorrectly and implicitly attributed to another stimulus, forming or changing an attitude toward this other stimulus. In 5 studies, the authors measured or manipulated variables related to the potential for the misattribution of an evaluation, or source confusability. Greater EC was observed when participants' eye gaze shifted frequently between a valenced and a neutral stimulus (Studies 1 & 2), when the 2 stimuli appeared in close spatial proximity (Study 3), and when the neutral stimulus was made more perceptually salient than was the valenced stimulus, due to the larger size of the neutral stimulus (Study 4). In other words, conditions conducive to source confusability increased EC. Study 5 provided evidence for multiple mechanisms of EC by comparing the effects of mildly evocative valenced stimuli (those evoking responses that might more easily be misattributed to another object) with more strongly evocative stimuli.
Authors:
Christopher R Jones; Russell H Fazio; Michael A Olson
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Publication Detail:
Type:  Journal Article; Research Support, N.I.H., Extramural    
Journal Detail:
Title:  Journal of personality and social psychology     Volume:  96     ISSN:  0022-3514     ISO Abbreviation:  J Pers Soc Psychol     Publication Date:  2009 May 
Date Detail:
Created Date:  2009-04-21     Completed Date:  2009-06-10     Revised Date:  2014-09-19    
Medline Journal Info:
Nlm Unique ID:  0014171     Medline TA:  J Pers Soc Psychol     Country:  United States    
Other Details:
Languages:  eng     Pagination:  933-48     Citation Subset:  IM    
Copyright Information:
Copyright (c) 2009 APA, all rights reserved.
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MeSH Terms
Descriptor/Qualifier:
Affect
Association Learning
Attention
Attitude*
Awareness*
Conditioning, Classical*
Female
Humans
Male
Models, Psychological
Visual Perception
Grant Support
ID/Acronym/Agency:
MH38832/MH/NIMH NIH HHS; R01 MH038832/MH/NIMH NIH HHS; R01 MH038832-23/MH/NIMH NIH HHS
Comments/Corrections

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