Document Detail

Implicit association between basic tastes and pitch.
MedLine Citation:
PMID:  19679162     Owner:  NLM     Status:  MEDLINE    
Our evaluation of food is influenced by a variety of contextual information perceived via the senses. Here we investigated whether there are interactions between auditory stimuli and basic tastes (indicated by the names of typically sour and bitter foods). Participants took part in a version of the Implicit Association Test (IAT) in order to measure the strength of the association between high-pitched sounds and (the names of) foodstuffs having a sour taste, and between low-pitched sounds and (the names of) foodstuffs having a bitter taste. Analysis of the latency and accuracy of participants' responses highlighted the existence of a significant crossmodal association between these different attributes. This result suggests the need for research into the influence of auditory stimuli on food evaluation, an interaction that has typically been overlooked when considering the multisensory perception of food.
Anne-Sylvie Crisinel; Charles Spence
Publication Detail:
Type:  Journal Article; Research Support, Non-U.S. Gov't     Date:  2009-08-11
Journal Detail:
Title:  Neuroscience letters     Volume:  464     ISSN:  1872-7972     ISO Abbreviation:  Neurosci. Lett.     Publication Date:  2009 Oct 
Date Detail:
Created Date:  2009-08-31     Completed Date:  2009-11-03     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  7600130     Medline TA:  Neurosci Lett     Country:  Ireland    
Other Details:
Languages:  eng     Pagination:  39-42     Citation Subset:  IM    
Department of Experimental Psychology, Crossmodal Research Laboratory, University of Oxford, Oxford OX1 3UD, UK.
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MeSH Terms
Acoustic Stimulation
Pitch Discrimination*
Reaction Time
Young Adult

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