| Impact of smoking cessation aids and mass media among recent quitters. | |
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MedLine Citation:
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PMID: 16476637 Owner: NLM Status: MEDLINE |
Abstract/OtherAbstract:
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BACKGROUND: Although studies have addressed the effectiveness of conventional smoking aids such as quit-smoking programs and pharmaceutical therapy, few studies have assessed their likely impact on cessation at the population level relative to the impact of mass media anti-tobacco advertisements. METHODS: A random digit dial telephone survey of 6739 Massachusetts residents conducted in 2001-2002 yielded a subsample of 787 individuals who had quit-smoking within the past 2 years. Measures included the types of cessation aids used and perceptions of their helpfulness. Rates of population impact were estimated. Multinomial logistic regression determined the predictors of being helped by conventional aids, by TV advertisements only, or having no help. RESULTS: Analyses conducted in 2004-2005 showed that advertisements were the most frequently mentioned source of help among recent quitters. Older more dependent smokers were most likely to find conventional aids helpful. Younger respondents and those who had remained abstinent for more than 6 months were most likely to report being helped by TV ads. The most helpful ads were those that depicted illness due to smoking or provided inspirational quit tips. CONCLUSIONS: Anti-tobacco media campaigns are a vital component of the National Action Plan for Tobacco Cessation. It is essential that such a campaign be implemented, both to support the National Quit Line and to provide assistance to those smokers who find no other form of aid helpful. |
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Authors:
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Lois Biener; Rebecca L Reimer; Melanie Wakefield; Glen Szczypka; Nancy A Rigotti; Gregory Connolly |
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Publication Detail:
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Type: Comparative Study; Journal Article; Research Support, N.I.H., Extramural; Research Support, Non-U.S. Gov't |
Journal Detail:
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Title: American journal of preventive medicine Volume: 30 ISSN: 0749-3797 ISO Abbreviation: Am J Prev Med Publication Date: 2006 Mar |
Date Detail:
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Created Date: 2006-02-14 Completed Date: 2006-07-20 Revised Date: 2007-11-15 |
Medline Journal Info:
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Nlm Unique ID: 8704773 Medline TA: Am J Prev Med Country: Netherlands |
Other Details:
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Languages: eng Pagination: 217-24 Citation Subset: IM |
Affiliation:
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Center for Survey Research, University of Massachusetts, Boston, Massachusetts, USA. lois.biener@umb.edu |
Export Citation:
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APA/MLA Format Download EndNote Download BibTex |
| MeSH Terms | |
Descriptor/Qualifier:
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Adolescent Adult Advertising as Topic* Female Health Knowledge, Attitudes, Practice Health Promotion / methods* Humans Male Mass Media* Massachusetts Middle Aged Questionnaires Smoking / prevention & control, psychology* Smoking Cessation / economics, methods*, statistics & numerical data Social Marketing* Television Time Factors |
| Grant Support | |
ID/Acronym/Agency:
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CA 86257/CA/NCI NIH HHS; R01 CA86273-01/CA/NCI NIH HHS |
From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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