| The Impact of Social, Cognitive and Attitudinal Dimensions on College Students' Support for Organ Donation. | |
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MedLine Citation:
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PMID: 21992480 Owner: NLM Status: Publisher |
Abstract/OtherAbstract:
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This study investigates how college students can be social support catalysts for organ donation and how social, cognitive and attitudinal dimensions impact organ donor registration. A total of 317 people participated in the exploratory portion of the project and a total of 1800 responses were obtained from an online survey to members of a national student organization. The findings show that perceptions of the benefits of organ donation and altruistic motives had the greatest impact on the support for organ donation while respondents' knowledge about how to register to be an organ donor was the dominant dimension for donor registration status. Social-based communications had the next greatest impact for both support and donor registration. Based on the findings, an 18-month social media campaign was launched with the student organization that had 20 421 website visitors, 4473 Facebook members, 1189 YouTube video submissions with 164 000 views, motivated 19 623 people to go to a state's organ donor registration page, and had 9000 documented organ donor registrations. Within the student organization, organ donor registration increased by 28%. On the basis of these project results, Donate Life America and other sponsors have provided funding for two additional years. |
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Authors:
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A M D'Alessandro; J W Peltier; A J Dahl |
Publication Detail:
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Type: JOURNAL ARTICLE Date: 2011-10-12 |
Journal Detail:
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Title: American journal of transplantation : official journal of the American Society of Transplantation and the American Society of Transplant Surgeons Volume: - ISSN: 1600-6143 ISO Abbreviation: - Publication Date: 2011 Oct |
Date Detail:
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Created Date: 2011-10-13 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 100968638 Medline TA: Am J Transplant Country: - |
Other Details:
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Languages: ENG Pagination: - Citation Subset: - |
Copyright Information:
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© 2011 The American Society of Transplantation and the American Society of Transplant Surgeons. |
Affiliation:
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Department of Liver Transplantation, UW Organ Procurement Organization, University of Wisconsin, Madison, WI UWHC Organ Procurement Organization, University of Wisconsin, Madison, WI Department of Marketing, University of Wisconsin, Whitewater, WI. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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