Document Detail


How to implement a new strategy without disrupting your organization.
MedLine Citation:
PMID:  16515159     Owner:  NLM     Status:  MEDLINE    
Abstract/OtherAbstract:
Throughout most of modern busi ness history, corporations have attempted to unlock value by matching their structures to their strategies: Centralization by function. Decentralization by product category or geographic region. Matrix organizations that attempt both at once. Virtual organizations. Networked organizations. Velcro organizations. But none of these approaches has worked very well. Restructuring churn is expensive, and new structures often create new organizational problems that are as troublesome as the ones they try to solve. It takes time for employees to adapt to them, they create legacy systems that refuse to die, and a great deal of tacit knowledge gets lost in the process. Given the costs and difficulties involved in finding structural ways to unlock value, it's fair to raise the question: Is structural change the right tool for the job? The answer is usually no, Kaplan and Norton contend. It's far less disruptive to choose an organizational design that works without major conflicts and then design a customized strategic system to align that structure to the strategy. A management system based on the balanced scorecard framework is the best way to align strategy and structure, the authors suggest. Managers can use the tools of the framework to drive their unit's performance: strategy maps to define and communicate the company's value proposition and the scorecard to implement and monitor the strategy. In this article, the originators of the balanced scorecard describe how two hugely different organizations--DuPont and the Royal Canadian Mounted Police-used corporate scorecards and strategy maps organized around strategic themes to realize the enormous value that their portfolios of assets, people, and skills represented. As a result, they did not have to endure a painful series of changes that simply replaced one rigid structure with another.
Authors:
Robert S Kaplan; David P Norton
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Publication Detail:
Type:  Journal Article    
Journal Detail:
Title:  Harvard business review     Volume:  84     ISSN:  0017-8012     ISO Abbreviation:  Harv Bus Rev     Publication Date:  2006 Mar 
Date Detail:
Created Date:  2006-03-06     Completed Date:  2006-03-31     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  9875796     Medline TA:  Harv Bus Rev     Country:  United States    
Other Details:
Languages:  eng     Pagination:  100-9, 150     Citation Subset:  H    
Affiliation:
Harvard Business School, Boston, USA. rkaplan@hbs.edu
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MeSH Terms
Descriptor/Qualifier:
Commerce*
Efficiency, Organizational*
Marketing / organization & administration*
Organizational Case Studies
United States

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine


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