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Health awareness campaigns and diagnosis rates: Evidence from National Breast Cancer Awareness Month.
MedLine Citation:
PMID:  21185097     Owner:  NLM     Status:  Publisher    
Abstract/OtherAbstract:
Awareness campaigns are often used to encourage medical screening that allows for early detection of health problems, but much remains unknown about the effectiveness of these programs. This paper evaluates whether National Breast Cancer Awareness Month (NBCAM) has led to increased diagnosis of breast cancer. The analysis examines the number of diagnoses made in November (1 month after NBCAM) during years before and after NBCAM was initiated. We find that from 1993 to 1995, the period when breast cancer advocacy was expanding rapidly into a nationwide movement, NBCAM led to an increase in the number of November diagnoses. During earlier periods (from the mid-1980s to the early-1990s), when breast cancer advocacy was still a nascent grassroots movement, and in later periods, when breast cancer advocacy had become a well-established nationwide cause, there is little evidence that October NBCAM events had an effect on November diagnoses.
Authors:
Grant D Jacobsen; Kathryn H Jacobsen
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Publication Detail:
Type:  JOURNAL ARTICLE     Date:  2010-12-4
Journal Detail:
Title:  Journal of health economics     Volume:  -     ISSN:  1879-1646     ISO Abbreviation:  -     Publication Date:  2010 Dec 
Date Detail:
Created Date:  2010-12-27     Completed Date:  -     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8410622     Medline TA:  J Health Econ     Country:  -    
Other Details:
Languages:  ENG     Pagination:  -     Citation Subset:  -    
Copyright Information:
Copyright © 2010 Elsevier B.V. All rights reserved.
Affiliation:
Department of Planning, Public Policy & Management, 1209 University of Oregon, 119 Hendricks Hall, Eugene, OR 97403, United States.
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