| Has the tsunami arrived? Part II. | |
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MedLine Citation:
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PMID: 19663358 Owner: NLM Status: In-Process |
Abstract/OtherAbstract:
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Healthcare is an industry in the midst of significant change. After years of double-digit cost increases, the system has reached a tipping point. Where once only employers were heard crying out for change, the call is now coming from all levels of American society. The voice that is most important to effect change is the newest--that of the consumer. In part two of our overview of the healthcare tsunami, we hope to offer you some insights and practical ideas on how to improve the return on investment of your marketing. We believe those who work to understand the new market forces and react with insight will not just survive during the tsunami, they will thrive. |
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Authors:
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Dean Halverson; Wayne Glowac |
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Publication Detail:
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Type: Journal Article |
Journal Detail:
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Title: The Journal of medical practice management : MPM Volume: 24 ISSN: 8755-0229 ISO Abbreviation: J Med Pract Manage Publication Date: 2009 May-Jun |
Date Detail:
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Created Date: 2009-08-11 Completed Date: - Revised Date: - |
Medline Journal Info:
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Nlm Unique ID: 8605494 Medline TA: J Med Pract Manage Country: United States |
Other Details:
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Languages: eng Pagination: 347-9 Citation Subset: T |
Affiliation:
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WAVE Strategy, LLC, 330 S. Whitney Way, Suite #300, Madison, WI 53705, USA. |
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From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
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