Document Detail

Governing childhood obesity: framing regulation of fast food advertising in the Australian print media.
MedLine Citation:
PMID:  19758736     Owner:  NLM     Status:  MEDLINE    
Childhood obesity is widely constructed as reaching epidemic proportions with consumption of fast food viewed as a contributing factor. This paper analyses media reporting of the regulation of fast food consumption to children. A media search of five Australian newspapers for the period January 2006 to June 2008 elicited 100 articles relating to the regulation of fast food advertising to children. Content and thematic analysis of the articles reveal conflicting perspectives on the role of the state; the level of accountability of the food and advertising industries; and responsibilities of parents for regulating fast food consumption in children. The Federal Government, food and advertising industries and free to air broadcasters favour industry self-regulation and personal responsibility for fast food consumption while the proponents of government regulation include consumer groups, state government health ministers, nutrition and public health academics and medical and health foundations. The regulation of fast food advertising to children is discussed in relation to ideas about governance and the public health strategies which follow from these ideas. The paper argues that all proposed solutions are indicative of a neoliberal approach to the governance of health insofar as the responsibility for regulation of food marketing is viewed as lying with industry and the regulation of lifestyle risk is viewed as an individual responsibility.
Julie Henderson; John Coveney; Paul Ward; Anne Taylor
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Publication Detail:
Type:  Journal Article     Date:  2009-09-14
Journal Detail:
Title:  Social science & medicine (1982)     Volume:  69     ISSN:  1873-5347     ISO Abbreviation:  Soc Sci Med     Publication Date:  2009 Nov 
Date Detail:
Created Date:  2009-10-12     Completed Date:  2009-12-03     Revised Date:  -    
Medline Journal Info:
Nlm Unique ID:  8303205     Medline TA:  Soc Sci Med     Country:  England    
Other Details:
Languages:  eng     Pagination:  1402-8     Citation Subset:  IM    
Flinders University, Adelaide, South Australia 5001, Australia.
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MeSH Terms
Advertising as Topic / legislation & jurisprudence*,  statistics & numerical data
Child Nutritional Physiological Phenomena
Fast Foods / adverse effects*
Food Industry / legislation & jurisprudence
Government Regulation*
Legislation, Food*
Obesity / prevention & control*
Public Health
Social Control, Informal
Social Responsibility

From MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine

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